| Show MAIL ORDER HOUSES ROOMING sales totals ot of the great malt mail order houses show an enormous increase particularly farming sections abis to la not pleasant news in which the 0 insidious mall mail or er campaign can iva bo an and that Is by local merchants frankly explaining I 1 heir merchandising possibilities to t the he people through advertising it is a well known fact that the big mall mail order concerns concern maintain departments ot of considerable magnitude to check up the towns where tho the local merchants appear to lack enterprise there they concentrate their batteries 0 of advertis eing arid and catalogue catalo guo distribution the mail order never prospers in fu a town when the local merchants advertise consistently because the mail order men know they cani not compete with tile the local store it the merchant understands his business 1 tho the cheapness with which the big mall mail order man can buy Is more than offbeat by the low overhead the local merchant can get along with to hold bold Ms bs own however the local merchant must not hide his light under a buchol the tha public needs educating to a knowledge that they can buy at home as cheaply that the can actually see what they are buying before they pay for or it and they do not have to wait sometimes weeks tor for the delivery ot of the article they want the national cloak and suit company reports a heavy increase in its business all in the country though it Is doubtful doubt tul it this great concern carries anything like the line ot of up to date goods carried local by local tores throughout the country when the merchant get leady to talk plainly to the people they will have nothing to tear fear from the mall mail order man but it they remain silent hen tho the outsider will surely burlow his way into their profits the advertising columns ot of the roosevelt Hoose standard are tho the best means to efficiently demonE demonstrate to the buying public that our mer have goods to sell better in quality and cheaper in price than the mall mail order houses make use of 0 this service the results will ill surprise you |
