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Show I err:-.. ,,; ? Complete Stock HARD-TO-GET FIRESTONE Tractor and Implement Tires LEAUITT Equipment Inc. Phone 157 Roosevelt l f Ylrt ' ' fl ft ! I y jj j jf jjjjfa Jpli ljj 0 i ; 11 IS m ' - The EXTrAS j enhance the great g S Bourbon Taste of J I ' I , I i I Daynes Optical Co. DR. V. L. NIELSEN I DR. L. A. DAYNES i ANALYTICAL ' EYE EXAMINATIONS . COMPLETE OPTICAL SERVICE Q ' ' CREDIT EXTENDED I Office Hours 10 to 1 and 2 to 5 UTAirS OLDEST OPTICAL FD I Offices - J SALT LAKE PROVO ROOSEVELT VERNAL SXXXS&' There's an old saying that a thing is worth k ' "' what someone is willing to pay for it. Well, if , you could tour the wholesale and retail used car l f''' 5? fZ""" " auctions around the country, if you could survey l'v hundreds of used car lots you would discover that used vL f'I""8' Forls bring higher prices than any competitive 'L make and by substantial amounts. ' Nf,,llJ''- . ' - TIIATS WHY" we feel our '53 cars should offer is called Fordomatic. It is the most versatile so good, both in durability and appearance, that not be compared with cars in the same price on the market, it represents the most profound you probably could not tell the difference. You range. Not because our competitors don't do consideration of engine-to-wheel power transfer might even prefer it, because of its better design a good job obviously they do but because we and that it does the best job for our engines isn't and more pleasing appearance. feel Ford Cars have more in common with the even open to question. It "shifts" better than you highest priced automobiles. The similarities arc could shift by hand. Then there's the question of sheet metal. It you far greater than the differences. were to measure and analyze the sheet metal What you can see is also important. Here structure in the most expensive car, you most For example. Today, the most expensive cars in again Ford Cars lead not only in their price field likely would find it identical in thickness to the this country have V-type, 8-cylinder engines. Ford but in the medium and upper brackets as well. corresponding panels in Ford. I Cars have had this exact same type of engine for Ford visibility w Full-Circle Visibility. This means i ; ' over 20 years. huge, curved unobstructed glass area, front and After all, then, what is the difference . lCl ' . rear Plus side windows that allow all passengers between a Ford and the costliest cars? What's more astounding, the current Strato-Star what the hotels call "room with a view VseUs for hundreds of dollars less than several ' In our opinion,' the difference is largely a matter . ; other makers charge for a six-cyhnder car. Now Appearance? A higher price, of course, does not of dimensions, weight (and the power required there s nothing wrong with a Six but they do cost make car more beautiful. Conversely, beauty in a to move it) plus the distinction of owning a car less to make Ford makes a Six-the most modern Ford comes for free Ford hag found k so other k own jte desire overhead valve Six in the industry. And if U s a costs no more to develop a for thesc Is7understandable ... and probably six-cylinder car you want, Ford has it and for less ut is less pleasing in appearance. You can drive justified for people who are willing to pay the money than the V-8, which is as it should be. ur) ta the mnt pMo,V a i , , . c 1 up 10 me most exclusive doorways in the world price to satisfy it. : and feel perfectly at home in your Ford Fords IThat about rxde? Here s another Ford similarity "belong" . . . in exacdy the same social category As to comparing Ford with other cars in with high-priced cars . . . Ruling Comfort. One of as the finest, one-of-kind creations After all a Price ranSe. bY a11 means do 80 if yOU W t the misconceptions for many years has been that Ford is a custom creation multiplied ' as we said before, you'll get a better picture o weight-sheer weight-is what ,t takes to make a Ford value by comparing with cars that are most car ride well. Ford has found that you can make a What about running costs? Here's one place like Fords -those that are priced up to twice 3000-pound car ride softer and hold the road that Ford's' advantages are obvious. For oil and gas much. In fact, we think you'll quickly begin corn-better corn-better by r than any cars that weigh a full 1000 economy Ford has the big cars whipped. Ford paring the other cars with Ford-because the 1953 pounds more. In the 53 Ford, for example, front parts cost less. Ford service charges are less. Ford Ford has really established the New Standard of the end road shock has been reduced up to 80. We t.re mileage is thousands of miles greater And American Road.' say it compares most favorably with the heaviest Ford depreciation is the lowest of any car on the cars sold today. market bar none. mmmm TTV What about' automatic transmissions? It What are Fords made of? Some people have 0 JP C 9 jtJL would take the fingers of both hands to count the the idea that the costliest cars are made of "better w Tanous kind, of automate and semi-automatic stuff." It's true that some high-priced cars have Worth more when you buy it . . . traxunussions on the market today. The one we costlier upholstery and fittings. What Ford has is Worth more when you seU it . . . ,M LABRUM-ADA&1S MOTOR COMPANY PHONE 33 ROOSEVELT. UTAH |