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Show jf.jvertisir.g Media, Students Told J I'.'sskly Papers Growing As Potent : More and more business men , are buying space in the weekly "ewspaper because they have " ound a real value in the pro-" pro-" act, Charles W. Claybaugb, president of the Utah State Press Association, told honor journalism students at the University Uni-versity of Utah. Speaking at the spring awards luncheon sponsored by the University Uni-versity Department of Journal-an Journal-an and Kappa Tau Alpha, na-r. na-r. anal honorary journalism so-;iety, so-;iety, Mr. Claybaugh declared: "Because of its high readership, reader-ship, the weekly is attracting r.ore advertisers, both local and a'.ional." ' He said credit for these condi-"j condi-"j . .s must be given to schools I :: journalism, from which train-e: train-e: young men and women are j prig into the weekly field, and 1 to the Utah State Press Associa-I Associa-I tion, which is devoted to im- Dtov'mg standards and methods of doing business in the weekly press. He also cited the roie of the National Editorial Association As-sociation and Weekly Newspaper I Representatives, which handles advertising for individual newspapers news-papers through state associa-i I tions. i Mr. Claybaugh, who is pub I lisher of the Box Elder Mews Journal, was initiated into honorary hon-orary membership in Kappa Tau Alpha at the luncheon at which he spoke. He urged student members of that society to investigate the weekly field. "I hope that many t you are planning to make the small community newspaper your career," he said. "It is a very satisfying job, an interesting interest-ing and important one .... but ; the most difficult job in the j i newspaper business." |