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Show . CLIFF MEMMOTT. Editor jUEST EDITORIAL. FOR . : .-... NATIONAL NEWSPAPER WEEK Robert M. White II The Mexico, Missouri Ledger There is a story NOT there for you to read on the front page today. - It is on the front pages of most newspapers, most days. It is the same story you can't read in the magazines. ... The TV can't picture it for you. , . . The radio can't tell you about it. It is the particular story that censorship denied you i today. Maybe it's a big story.. Maybe it's small. - Maybe it would make a great deal of . difference in how you rote this November. Maybe it wouldn't. Maybe it would make you write, your Congressman a hot letter telling him what you think of it. Or maybe the letter would be one of warm congratulations. Maybe . . . . . . But there is not going to be- any letter from the people about this story. The story is blank, hidden, buried in dark files where only the eyes of officials paid by the people's tax money and using the people's power, can see it. The people will not be permitted to see it. For such is censorship. . ; . Not that all censorship is bad. . It isn't. True military security is a vital necessity. True military security saves the lives of our troops. ... helps us win battles. So we demand true military security just as strongly u ve deplore any false censorship that daily can deny American readers information to which they are entitled. Before Korea, newsmen knew what stories were be-Inf be-Inf denied you. When they believed you were being taken idvantage of by some either well-maning or misled government gov-ernment officials, they could appeal the case. Today, newsmen don't know. There can be no appeal from mistakes by censors. N'o one but the censors know the mistakes . . mistakes -which can cover stories of jobs well-done just as surely u they can. cover stories of botched-up jobs. - ' - . . - There can be no appeal . ;. . but there can be ... I remedy. The remedy is to go back to the voluntary censorship that carried us through World War II.; For as long as government officials are a law unto themselves, the people shall not know. They shall not know if the blank story . on the front . paje of their newspaper is justified because of real military mil-itary security .... or unjustified. - . And never forget . . . for every blank story there is blank place in your mind. A blank space that you cannot can-not use. You, the people for whom this government is of . . . for ... . and by. Can You Vote INFLUENCE OF THE -COUNTRY WEEKLY .... "The country editor is more than a journalist Is an educator . . . ." Roy E. Larsen, president -of fe, Inc. "Readers cherish the country weeklies . .. " William H. Ruffin. president. National Association of Manufacturers. "Nothing can quite take the place which the weekly won for itself in American life." W. T. Farley, p'fesi-lent, p'fesi-lent, Association of American Railroads. "The country editor is one of the mainstays of our fr3y of life." Harry Bruno, president, H. A. Bruno & A;ociates. "Country weeklies exert an influence far out of proportion pro-portion to their size." R. B. White, president, Baltimore j " Ohio Railroad. . ; - "The community newspaper is one of the most im-Krtant im-Krtant bulwarks of our American way of life." W. P. wshall, president. Western Union Telegraph Co.- "Country weeklies have a more pronpunced . effect an their big brothers in mo'ding public opinion." James. . Secrest, general manager, Radio-Television .Mfgrsr As--I Nation. ' Are You Registered NEWSPAPER AS AN . . ' ADVERTISING MEDIUM . . . . ' "Newspapers are the' most indispensable medium bf Radio gives only, the headlines, but-details are- the'. ln8 the public demands. Out-of-town papers .can't begin 10 take the place of the wealth of local interest one's own jspaper provides. As a national advertiser whose growth Wn built on heavily localized selling effort, I know, 7' that the absence of newspapers during Pittsburgh's 47-newspaper 47-newspaper strike was an irreparable loss to Pittsburgh usiness." Franklin Bell, advertising ..director, H. J.. -emz Co., Pittsburgh. "We employ newspapers because we believe in their wwer and need them We aiso desire, and feel ot ' i 'Kited, to spend a goodly portion of our advertising money 'n local communities, at the point of sale. Individuals "ywhere who study such things have called ours one . ?we finest campaigns in the history of automotive advising. ad-vising. I believe our newspaper advertising does about "hlng that advertising can do. We consider it an un-Jualied un-Jualied success." Don E Ahrens, general sales man-er. man-er. Cadillac Motor Car Division, General Motors Cor-tion, Cor-tion, Detroit. (Continued on back page) OUR EDITORIAL VIEWPOINT (Continued from page cne; "We use the largest black-and-white newspaper advertising ad-vertising of any store in the world. "I beUeve television is a good and growing and coming com-ing medium, but I do not think it will take away anything from the newspapers. "The newspaper is the only medium that permits advertisers to present their merchandise simultaneously before the same public and provides thereby the perfect opportunity of equality for competition. "Also newspaper advertising .... is the only medium which permits an advertiser to reach the greatest and most, complete cross-section of the public. "Many magazines direct . . . their readership to classes class-es of readers . . . those interested in fashions, home furn-, furn-, ishings, sports, etc. "Radio and television solicits by its programming . . . an audience along the lines of amusement or news and leaves such selection to the choice of the audience itself. , "But the newspaper presents all these features to all classes of people simultaneously. "Further ... the newspapers offer the greatest pos-- pos-- sible circulation at the lowest percentage of cost. "Remember, the newspaper is the one great advertising adver-tising medium that awaits the convenience of the reader. A newspaper ad lives for hours .... sometimes for days. It 'is not received in a fleeting moment. It does not have to register within a brief time or be lost forever. It enters , the home and is available to every member of the family at a time of his or her choosing." Richard H. Edwards, Jr., vice president, Jordan Marsh Co., Boston. . 30 |