Show J. C. Penney plans Colorful event On anniversary J. C Penney Company is celebrating the Anniversary of its founding with a three-week Festival of starting April 1 This year's anniversary theme depicts colorful aspects of America at the turn of the century Replicas of the brightly-dressed circus barker and the one-familiar peddler's wagon are typical of the celebration's The anniversary is expected to be the biggest in the Company s history The Roosevelt store which is managed by Keith with Don as assistant will join the celebration with a store-wide sale Their ad will be found in this week's James Cash Penney founded the Company in a frame building in Wyoming in 1902 with savings of and borrowed Since then Penney s has gr own to be the largest chain of retail department stores in the with nearly 1700 stores in 48 and yearly sales of more than |