| Show today s money making opportunity for egg producers lies in quality eggs properly identified to consumers consume bor 0 lr A id fe d 1 y 01 rk 1 11 md egg cartons like this are furnished without charge to producers of eggs on the labena feeding plan produce a better c egg then market it in cartons that readily identify both the source and dependability of the product that is the money making formula tor for the egg producer of today according to J H burrell purina mills poultry specialist and authority on egg production and marketing 1 I have never known a time when there was as much interest both in the production and consumption of quality eggs as now exists says burrell it is easy to see why this interest has arisen better methods of controlling egg quality have been developed splendid wi promotional efforts have succeeded in making the consumer more quality egg conscious extra egg income Poultry men who have recognized this trend and have taken the necessary steps to cash in on it are getting ac to loc a dozen premium for their eggs how have they done it by building a high quality egg then properly identifying it to the consumer says burrell quality egg production and timely marketing ar assistance have been made available to many thousands of poultry erasers through the operation cooperation co of purina punna mills and purina distributors he says after years of research purina mills announced a complete laying ration built for controlling the quality flavor and food value of eggs called labena then they produced a distinctive and quickly recognized e egg cartor carton furnished without charge to poultry men who produce eggs on the alb labena feeding plan but better belter eggs wont bring a premium unless they are properly merchandised chandi sed and made to stand out they obviously cannot be put into regular marketing channels along with ordinary eggs and be expected to reap an extra margin they just wont do it markets for premium eggs there are many ways in which quality eggs can be made to produce a premium m aum ium the man who is situated so that he can retail his own eggs conveniently has an excellent opportunity to get what his eggs are really worth burrell says A poultry man living near a large city or high type suburban town or on P a well travelled highway highe ay between two important towns has a grand chance to market his eggs at higher prices another opportune setup set up is that of a who is situated so that he can deliver or ship his eggs carefully graded and packed to exclusive grocery stores or delicatessen shops hotels 1 re Arants milk companies ice cream makers hospitals railroad dining cars car s clubs sanitariums private schools and colac colleges es all these are good prospects for quality eggs eess when a man is equipped to produce them the year around A plan As to the labena egg producing and marketing plan every purina dealer har the feed and the special egg cartons tc follow the plan just apply at the local feed etaro that chat h has the checkerboard sign |
