Show SEES TV SIGNS BANKERS TO L D leading automobile unit expects to employ more men this winter than last MOTOR SUPPLY IN HA HANDS OF PUBLIC FALLING OFF twelve e million years lets less transportation in nations car inventory than considered normal manufacturer tells financiers financier that transportation in estimating ethe the form of automobiles now in the hands of the american public Is twelve million car years below normal and that this deficit will eventually have to be made up richard H grant vice president of the I 1 general motors corporation pora po ration tion recently told the american bankers association convention that employment in hla his company may be greater this winter than last year employment during the winter months la Is a very important thing mr grant said so tar far as our corporation Is concerned in november december january and an d february we will be employing at least as many and probably more men than we did d id this past year in order to gauge the outlook for next years market his corporation he said attempts to set up sales indices based on intensive scientific studies in addition to observation and common sense we are in the habit ot of looking upon an aute automobile mobile not merely as an automobile but as tran he said we figure each automo automobile bt ae produced as six years ot of transportation then by following up records of production yearly we get a graph which indicates ahat ought to be a normal inventory of transportation in the hands bands of the american people and whether there are more or less miles than might be expected according to cur figures there are about twelve million years less transportation in this inventory at the present almi ti m than has been considered normal sine since 1925 dig big automobile automo oile year li automobile year was 1929 when cars were produced for american consumption this thia year the tha industry will produce somewhere between and cars As 1932 la Is three years after 1929 if economic con hiticas were normal we could be sure sura we would do a tremendous business because the third year li Is the time when the bulk of the replacing takes place he added that there theio are factors at work that make it uncertain how big the year will be instancing that money is being hoarded from lack of confidence and this takes away some purchasing power that we would otherwise have while family budgets are being cut on oa account of changes in income conditions which again means that purchasing power tor for the automobile like a good many other things result he said it was necessary to measure what statistically would be a big year against a practical consideration ot of the curtailment ol of expenditures tures which la Is going on and determine how big the year will be under these circumstances from a long haul standpoint regardless gard less ot of how many automobiles are sold in 1932 we cre storing up a big business busine ss for the future mr grant said there will be fewer automobiles sold in 1931 than will go to the scrap heap with car years oue ol of the inventory nine percent more more gasoline was waa used up to august I 1 1931 than was used in 1930 with fewer automobiles the people must have been running them taster faster and longer to cons consume virne the additional gasoline this means that we have some people working hard to make a fine business lor for our industry when there la 13 an economic recovery no false optimism 1 I 1 am not attempting to creato create any I 1 false 1 I am not speaking without a statistical background using the best sense we can we have drewn conclusions from the figures we have and I 1 am willing to make the statement that as far as the conduct of our business tor for the first halt ot of 1932 Is concerned we shall set the indices somewhat higher than the actualities of 1931 we are willing to set our advertising budgets and our selling expense on tha kind hind ot of indices with WI th economic conditions as they are and since the obsolescence Is so great and we have sunt sunk so low in this years sales we figure that the first halt half ot of 1932 must necessarily be better than was the first halt half ot of 1931 |