Show HINTS TO advertisers Rs tie me dictionary defines advertising as publicity but there is something else in it advertising especially ally retail advertising is a mark ot of identification look through the local papers of any city and you can judge pretty accurately tho the grade of stoics by their advertising to talk much about the ity even the necessity of 0 advertising is unnecessary every up to date merchant knows how important it 1 is to keep his name before the pub ac c it if lie he does not want it to be drowned in the mass of 0 names of oc competitors who are advertising and the greatest retail advertiser in tile the world is credited with the statement that it if he had twenty five dollars to begin business with he would spend twenty atit in advertising advertising 0 of today has developed to a science h very advertiser however will easily learn and master the science it he only sticks closely to certain fundamental points first of all in writing copy understand the importance of making it brier brief and to the point and always tell the truth and nothing but the truth every time a customer comes into your store and falls fails to find the goods exactly as advertised you have decreased his good will if on the cothre hand band ho he finds them all you represented and more ho he will go about praising them which after all all is is tho the most valuable advertising it is not wise on the part ot of those with goods to sell to praise them too highly for fear of arousing doubts and suspicions state thu the fact facts and it if possible give proofs of these facts advertising of this kind is convincing and even if tho the customer who reads it is not in need of the article described lie he will gain confidence to the extent that when lie ho has needs which ion on can fill he will come to you as a matter of course |