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Show VALUE F S GOOD ?m ! Dealer Comments 0n r i n The advertisement, "Wor,. l) good will," which recenti, I V on poster boards and in J H and news papers evemn, called forth much discussi" true value to a business !, highly .prized yet intangible known as "ood will", ."The 'good will' or every says Mr. R. H. Hinckley i ' !''''" lis Brothers dealer, , an has dominated the poiicv , hkl . facburer and dealer alike el?' u the first car . carrying J1" Dodge Brothers was designe, J he confidence in the polJ" the car was as eagerly aoilgh. ' J confidence in the car itself "Important among these' otto,,, 13 policies back of Dodge Brothers , 0- will-sound policies wicn 0, followed as long as Do(1(,e B " iMotor Car i5 built-ls the priBti p, o concentrating on the per,et, b of a single chassis. p "Production of an endless !eti., of annual models was regarded C an unsound policy, a policy at a .veriance with the avowed purpose ol T winning world wide good will. "The slogan 'Constantly improvH E but no yearly models' announced tb, v policy clearly and showed the puwit , exactly what they were buying wlfl ? 4hey chose cars bearing Dodge S Brothers ' name. "Not once in well over ten years has the car failed to uphold and I enhance its reputation for Faithful ( performance. Not once have Dodgi ; Brothers departed from their an. i nounced intention of supplying i product of consistent goodness t( continued betterment without ft- course to the policy of an endleu j series of annual models to stimulate , sales." |