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Show m TRADE AT HOME An educational campaign on mail-order methods of buying stock would do more toward stimulating home buying in this town than any other one thing. The merchants buy standard brands of goods and get the quality they order. The mailorder mail-order concern dictates its own purchasing price. It is a fact that buyers for mail-order houses approach the manufacturer manufact-urer of an article and tell him they must have the goods at a certain figure. It is ever a question of price and not quality. qual-ity. The manufacturer gives the nail-order concern an article tvhicli he has cheapened untn te can make a margin of profit n spite of the price stipulated, if it happens to be an article nade of metal, or paint is used nstead of enamel, or some ther method is employed to rorce the cost of manufacturing manufactur-ing down to meet the mail-or der buyer's price. Of course, the outside appearance of the article may be the same as the one carried by the merchant in this town, but the merchant paid more, and he got more for his money. If you buy of him you will too. Then again a -i i Ml 11- maii-oruer nouse win sen u Article at a loss to attract attention. at-tention. These "leaders" are a bait. The catalog buyer compares this with the price he would have to pay here and, noting the difference, jumps at the conclusion that everything in the mail-order house must be less expensive. Paradox-leal Paradox-leal as it may be, the mail-or-ier goods are cheaper, but are not less expensive. If such arguments were logically log-ically sound there is still the social, moral and religious view to be considered. The retail merchant is the backbone back-bone of the country town. The mail-order house is the worst enemy. Thje fanners need tlift ttfvn arid the trfwn iioMs tin' farmers. If the persons in the town who buy of mail-order houses could be brought to re-dize re-dize that buying inferior oods at low prices is not always al-ways a saving of money, a big step would be taken toward .eliminating the mail-order evil. m |