Show ciirr tiihk niiiiisn mh." Tho Huecewful merchant must ay "get thee behind mo" to n great many persuasive publicity salesmen. All sort of scheme nro urged upon him. Homo are tempting. Hut he know that If he oould get nnd hold tho patronage of tho read-era read-era or tho best newspaper In town that ho would not havo to worry nboi I mi) thing at nil. And he know that ho can reach tho 'reader of hi newspaper only through hi advertising In It oolumn. Thus he lonrn to concentrate which I to conserve nnd make ro-sultful ro-sultful hi advertising appropriation. livery dollar diverted from newspaper news-paper publicity to other methods I a dollar sont stray. It will never come back. . |