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Show Hj "Gratuitous newspaper publicity, when prop MMI vrly prepared, is invnluable to an organization." Thus speaks ono of tho foremost commercial MMM -club secretaries of the country. But if one might judge from the manner in which somo orgnnizn MMM tions insiBt on hiding tho lights behind a bushel, MMM his conception of the vnlue of free publicity is MM riot 100 per cent widespread. News of the activi- MMM tics of an organization whntever tho kind MMM helps the organization nnd the newspaper at the MMM same time. When people frequently read items MMJ regarding an organization they cannot help con MME chiding thnt it is a "live one." And when the nr- MMM tides are attractively prepared, ho that they will MMM appeal to tho general reader as well as to tho MMM members of the organization, their valuo is much MMM enhanced. Yet tho members of somo organlza- MMM tions, when asked regarding the body's activi- MMM ties, never know whnt is going on. They don't MM seem the least interested as to whether or not MMM keir light is hidden behind a buBhel. They MMM weuld bo surprised to know that they are harm MMM lag their organization. Co-operation with "a MMM newspaper is never harmful. MMMj ' ' HMMHEMlMTMHfiHHiKHBH&BKlffiBIBMaMiMtt |