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Show ALL UN A STRING 'Magic Lasso' Enables Children To Realize Cherished Dreams W"tV Ventures. riULADKLriUA. The American youngster's yen to be "a real cowboy" never wanes, nnd two war veterans, taking n leaf from their own childhood experiences, have made capital of it. Their unique business enterprise, spawned by wartime dreams, has harnessed the childhood ambition of being able to do real cowboy rope spirmimj tricks, which from time immemorial im-memorial have intrigued youngsters at the movies, circuses, fairs and rodeos I I X x " "x , s " 1 Xx X I- , x x xN s ? s x j - X s X V X "x 1 x X XX X s I "s . 1 I Xx v s XX - 1 xf Xxsx UX X5Vx XVns V,W x y ONxAxxx xlUV-l x xv -d x 1, x xxs sx s s;! y xxxv . xx x s w Tholr success formula was the Jovolopniont of a "magic lasso," vhioh anyone can quickly loarn to spin, yet which is "safe" in the 3;uuls of children. Merely a piece f hand-finished sisal rope, it is Sited with a tiny imbedded swivel :o permit free-spinning of the loop. The swivel also serves as a protective pro-tective link should kiddies decide to do some fancy steer roping on playmates. play-mates. Children, of course, represent the bulk of potential customers. But even Hollywood studios have found the new gadget effective, ef-fective, using it as a standard prop in movie making. Broadway Broad-way shows, where rope tricks must be more skillfully performed, per-formed, find the "magio lasso" an efficient aid. Partners in the unique business Ire David Knox and Horace Reese, 6oth of Philadelphia. Childhood triends, both served in the armed forces. Knox in the army and Reese In the navy. Whenever personal per-sonal plans for the postwar period were being discussed, the two old friends agreed that their major objective ob-jective was to be in business for themselves. Upon their discharge from the services, the two looled their resources re-sources to found the business devoted de-voted to manufacture of the novel tasso. Starting on a small scale, without benefit of a veteran's loan, the two have seen their business grow to an organization employing as many as 14 people with an annual an-nual production approaching the half million mark. Lately, a second rope development has been introduced by the Knox-Reese Knox-Reese combination a unique jumping jump-ing rope that is adjustable so one or five can skip to their heart's content, con-tent, without ruining the family clothesline. MAGIC FOR CHILDREN . . . David Knox spins the "magio lasso," a new rope invention which enables children to realize their dreams of becoming "real cowboys." |