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Show Gross Sales For Oct. Total $23,301,812.74 In Penney Chain Gross sales of the J. C. Penney Co. during October showed an increase of ?3,7S54,932.2G or 19.82 per cent, as compared writh gross sales for the corresponding period last year. Sales for last month totaled $23,301,812.74, I against sales of $19,446,880.48 in October, Oc-tober, 192S. Cumulative gross sales for the year, up to and including October 31, were $155,682,150.93, as compared with cumulative gross sales of $132,. 289,697.97 for the first ten months in 1928. This represents an increase of $23,392,470-96 or 17.68 per cent. Commenting on the October sale3 report of the X C. Penney Co., Mr. E. C Sams, president of the organization, organiza-tion, said: "In an analysis of our sales for October, we flnVi some very interesting interest-ing and encouraging developments. In face of an unsteady stock market, which in some circles dg expected to adversely affect retail sales, our October Oc-tober sales reflect increased buying on the part of the general public. "Taking into account only those stores where there was a full year's operation for 1928, as well as to datet for the year 1929, which consideration considera-tion permits of an exact comparison, we And that for September, 1929, more than 600 stores lost in sales, while more than 300 gained. "For the month of October, 1929, Just the reverse took place. More than 600 stores gained, while slightly over 300 lost. n |