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Show THE TOWN DOCTOR""" (The Doctor of Towns says) i (.LT SOU) ON THE PLACE WIIEIiE you live Every thinking citizen wants to see his community grow, and most people are willing to "get behind and boost." But from the letters people write me, it appears that they do not know how or what to do, or what to keep from doing. The problem that confronts every community is one ol selling; you have to sell your town sell people on your town. It sounds simple and it is simpit when you know how. A few years ago I had the pleasure of conducting a campaign to sell a state. In practically every town some one would say. "That's simple and sounds like a good idea, but who'll buy it?" The procrastinator and the fellow who was satisfied with things as they were would say, "This is a pretty good town; why sell it?" And the knocker would chime in with, "That is a good idea. Sell it and get rid of it." Then there was the individual who said, "Wal, we been gittin along all these years without it, why should we change now?" Perhaps you think the same, as pertains to selling your community, but regardless of ho-v you feel or think, the fact nevertheless remains that you must sell your community sell people on your community if the place where you live is to keep pace with modern times. For a community to be modern it must keep up to and ahead of other communities. If one community makes rapid strides to the betterment of living and working conditions, becomes be-comes a more attractive anil interesting interest-ing place to reside in, if its people are happier, more content and more prosperous, it's up to other communities communi-ties to profit by their experiences and not only do the same, but outdo them! To keep ahead he modern requires re-quires constant changing. Bruce Barton Bar-ton says, "When we quit changing we're through," and to change re quires salesmanship. Selling a town or community Is like selling anything else: First is (here a market? Second is it ma-kctable ma-kctable suitable for sale as is, so that when sold it will stay sold? Third to whom is it to be sold who'll buy it? Fourth how can it be sold? And fifth who'll sell it the sales force. Answer these five questions; know the facts, and apply the knowledge to your town, and all problems of growth, progress and prosperity will come as a matter of course. These questions can be answered will be answered in this column, step by step. If you will read them, study them, and do your part, yon will be the one to gain. In fact, it's up to you! Yon are to your town ithe same as a salesperson to a store. The store may have good goods, excellent stock, right prices, a good manager, and everything that a first class store should have; bnt, if the clerks are Indifferent, not interested whether they give you service or not, do not know the stock and don't sell you the way you like to be sold, sooner or later competition with salesmen anti saleswomen who "know their stuff" and serve you the way you want to be served, will put that store on a back street or completely out of business, busi-ness, and the clerks looking for another an-other job. Your newspaper, service clubs, chamber of commerce, and other civic organizations can spend thousands thous-ands of dollars andmonths of time, but in the end it depends on Y-O-U It's not a duty alone it's business; good business if you do poor business busi-ness if you don't. Tours is a good town can be rade a better town so get sold on it. Copyright, 1929, A. D. Stone. Reproduction Re-production prohibited in whole or in part. This Town Doctor Article, one of a series of fifty-two is published by this paper in coooperation with the local Lions Club. |