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Show Good Site Helps Roadside Selling Markets Along Busy Highway High-way Do More Business, Says Cornell Expert. v H. R. Varnfr. DeDartrnent of Farm M :inat:eni f n l. N-w V . 1 1 k Coilcca of A - rU-ulture. WNU Service. If you want to make your roadside road-side market a financial success, phi' e it on a heavily traveled highway. high-way. This is one of the main points to consider. The department recently studied 1C roadside markets In all parts of the state and plans to get further fur-ther information on this type" of business. The market should be on a level road or on the top of a hill, because be-cause many motorists will not stop their cars either up or down a steep grade. The market should be clearly seen from some distance in both directions. Get rid of it, or avoid, obstacles such as bushes, buildings, or large sign boards. The market should be in a shady location, because be-cause shady spots are not only more Inviting to customers, but aid In protecting produce from the sun. Stands along curves in the highway high-way are not favorably situated because be-cause automobiles parked on curves frequently lead to accidents. The approaches to the market should be wide and Inviting, and ample parking space should be provided. Sales have been Increased one-fifth to one-fourth by "across the road" parking. Many persons and cars around a stand tend to attract many more. Location of the market on the right side of the highway going toward to-ward the city may mean more business. busi-ness. Travelers Who go toward the city usually make larger purchases than those who leave town, and motorists prefer to stop on the right side of the road. If possible, locate the market near a logical stopping place. Sites near camps and places of amusement often mean Increased sales. Finally, aim to make use of any special landscape attractions In the vicinity. |