Show spotlighting UTAH tourists and housing utah is not getting its just share of tourist money altho although ugh 1946 will possibly go on record as tile the greatest of tourist years thousands of 0 cars are racing through utah to other oner tourist destinations while we hope that some other year will provide a miracle what wha t we desperately need Is augmented income tor for 1946 from somewhere has come the idea that utah cannot cash in on the profitable tourist t trade rade because of a lack of housing g accommodations and facilities such an idea Is a good excuse tor for doing nothing but it is a philosophy that does not hold up under scrutiny in the first place very few tourists even inquire about accommodations before they leave home so are willing to take a chance incidentally this writer in traveling up and down the state has only failed once to get desirable sleeping accommodations dat ions in the second place most other western areas that aro are attractive to the tourist are in worse condition than utah tile the fact act remains that any area will get along all right it it spends as much time in seeking ways to surmount a difficulty as it does in sitting back with a complacent feeling that th at nothing can be done compensating values if accommodations are difficult the challenge exists to otter offer other types of service that will make travelers forget inconveniences ile he can still be made do to feel that utah Is essentially essen t a hospitable place where human beings are interested in his welfare ile he and his friends then return again and again when conditions may be more propitious there Is simply no substitute for attractive ungrudging service no reason exists why every effort should not be made to show the traveler that utah people are interested in his welfare yet the fact remains that in traveling around the state one meets with little but apathy the one bright spot Is found with the filling stations here one finds mainly returned veterans who are anxious to get a good start in civilian life and who have learned thae hard way how to get on with people yet even continued on last page spotlighting C pot lighting utah continued from page 1 they do not offer information that la is vital to the tourist accurate information vital in the field og of giving iving accurate information utah people could render a really great service with but little effort this covers two fields I 1 the ability to answer questions and give understandable directions ions 2 the ability and willingness to make constructive recommendations at ons it is reg regrettable regret retable ablo that tourists after traveling hundreds of miles are forced to miss the greatest wonders of nature just because no one impresses them hera with the importance of a little side trip that Is one way 10 to gain ga in undying gratitude cedar n breaks la is missed pissed by tens of thousands ands ot bf persons every year just because no one shows shoves interest enough to sell the idea and give proper df directions ions the sand dunes near kanab something unique in america are seldom mentioned to any traveler gos cave and the dinosaur national monument would be worth millions of dollars of extra tourist business it if they were in california information bureaus nu ieans ari an answer one answer to this ahls problem of letting the traveler linow know whal whai to see and do in utah will be supplied by the state in its development of information bureaus at all ports of f entry it is absurd to think that utah can fie be sold from its large cities out ward it must bo be sold from the ports of entry and every highway city and town such a series of a halt half dozen inexpensive bureaus of information can well mean tens of millions of dollars of new business to the state particularly at a time when such additional income will be extremely welcome utah must be intelligently sold within the state it if it Is to become a great tourist destination such bureaus of information will vill be a long step forward but tho the final answer will rest with every person who meets the public |