Show serving the public what does the word advertise mean to you does it mean to warn to give notice to to inform to notify to make known to or does it mean some sort of high powered skull skullduggery buggery dug gery involving sky Bc scrap rs hollywood HoUy wood blondes billboards billboard s and singing commercials the first definition was written by webster not the senator the gentleman who wrote a dictionary the other concepts are the result of a rash of lampoonery lampooner 7 of advertising which while some of it may contain a grain of truth looks to me like biting the hand bond that is not feeding you the big bad novel about advertising at its blooming worst wads was called the hucksters a best seller highly salted with erotica which has been turned into a movie there Is no accounting tor for tastes and I 1 wont object it if you see the picture and like it all ali I 1 ask dont accept the advertising sequences as 83 the literal truth there is much about advertising I could loudly decry and often do at the risk of biting the hand that Is not feeding me but there are hucksters who are undertaking projects of a very decent sort of which you may not be aware maybe in these past few months youve asked yourself why somebody DO something about a abot of things something about the people killed or injured in automobile accidents every year something about housing the war ended two years ago yet the land of the tree free still providing homes tor for the brave shame on all of us something about the shortage of medical services patients are neglected hospital wards closed be cause the nation desperately needs nurses training them is a long range national job something about world trade our economic future depends on unhampered world trade yet pressure groups make our world trade a football for or selfish interests something about the nai nations nailous lons health between the ages of 15 and 34 tuberculosis is our greatest killer at any given time people have it but they dont know it alarming you bet it is something about our kids your children are getting a rough deal in school too few ew teachers too antiquated equipment old textbooks or none at all make you mad it should what has all this to do with advertising ver just this the above words we recopied from born an an advertisement ti a 8 full page advertisement in a recent new york times and ter perhaps haps other papers by thit this time it an ordinary ad itis n not 0 t directed primarily to the people e without homes without nurses it Is directed to the persons and organizations who can help bring these facts home to the general public to you it is an ad written by and about the advertising council concerning an operation of which almost everybody Is conscious but about which few people know the details it Is an operation based on giving away what the tho givers ordinarily sell advertising space advertis advertising in 9 ideas advertising copy it answers the question why somebody DO something the reply Is its given in works as well as words somebody IS the council grinds nob odys axe except yours the publics seeks no profits asks no expense account has only one objective to make america a still better place than it already Is the advertising council was born a week after pearl harbor when donald nelson about to take over chairmanship of the war production board called in a group of advertising executives and discussed with them what the average citizen could do to help victory and incidentally what would make him do it now you are reading and hearing the results of the councils peacetime efforts they are embodied in the various forms of advertising of many firms as spots on the radio many other otha places the council is providing suggestions ideas radio tact fact sheets and other material to members of business firms unions civic groups and other citizens who can put that tremendous power advertising ver to work personalizing big national problems |