Show TILL nm pair ON by george peck president roosevelt evelt believes that advertising adjei lulng Is a very necessary adjunct toward winning ing the war wai in a menage to the annual co convention mention of the advertising federation Fedei atlon of america the president said it ti 14 obvious that there thera are many changes going on in your field for the duration of 0 t the 11 war there will bo be a diminution in productive advertising adjei using but this does not mean the end of advertising there are aie many messages which should be given the public thru the use of advertising adjei using space the deslie desire tor for liberty and freedom can be strengthened by reiteration of 0 their benefits if the members ot of your our or will wherever possible assist in ili the war program and continue the splendid cooperation which they have hawil during the past year seal advertising will have a worthwhile and patriotic part in the nations total war effot ou commander in chief to be ba lu in sharp disagreement with certain governmental department heads at washington who are vilifying advertising and advertising men and who would entirely eliminate ate or seriously curtail ad ver ei using for the duration dui atlon we suggest they read lead t the fie presidents dents nie message wage on this vital subject the thousands of 0 newspapers throughout the united states that are aie making such a valiant contribution to the war effort through their wholehearted whole ft hole hearted support 0 of f the war bond sales salvage balvage collections and the various essential to the prosecution of the war depend upon hilver using revenue tor for their existence this I 1 ills first line of 0 defense of the american am ei lean way must be kept open it the president has hag his hib way the preas of the country will be kepl kepi alive to carry on its advocacy of things essential tu its winning the war did you jou ever pause to con consides sidel what EL a desolate community yourn youri would be were there no newspaper p published there the newspaper you ou are aie now reading is 6 kept alive by advertising it is IA comforting to know that the chief Is all for maintaining adlei using which will continue this newspaper coming coi coming baing to your our home after reading the doat doctrines ke of 0 plato socrates or aristotle we ive feel that the specific difference between their words and christs christ ts Is the difference between an inquiry and a revelation joseph parker |