Show FINANCIAL STORES an advertising executive recently commented on the immense changes that have taken place in the nations banks in the last 25 years As he pointed out the joke books used to be full of at cracks at the coldness ot of bankers and the 1 I dare you to make me smile attitude which many ot of them maintained toward the public now all Is different As he said not only has bank advertising greatly increased not only do banks maintain public relations departments but such advertising ver as they do Is tor for the tha most part utterly lacking in that cold austerity which characterized the occasional cards of the old fashioned banker A modern bank today Is virtually a financial store offering many types of financial service to the public the banks in other words are actively seeking business rather than waiting tor for business to come to them equally important the typical bank is as much interested in making a small loan to a responsible borrower as in making a large loan to a big corporation ti on and interest rates never so favorable to the customer now the banks tire are unleashing billions to help finance defense factories they are working in lull full cooperation with the government and they have won the praise of such high officials as secretary Secie tary tor for their defense activities theres n no 0 financial bottleneck here |