Show WHO NEWS THIS WEEK by LEMUEL F PARTON consolidated features feature service EW YORK Incentive compensation NEW pensa tion frequently cited as th the e sparkplug spark plug of business in the lat resistance to govern governmental mental in tru truston slon Is cash incentive narrowed Is spark plug patt down to an in tra mural for faree executive ement enga g in george W hills a argument ngum ent with certain stockholders of the american tobacco company ot of which he Is president he fights a resolution to reduce the profit percentage bonuses of 0 the five top officials of the company and says 1 I cannot with self respect t continue in the company it if a decision is made which I 1 must regard as a repudiation ot of proved successful policies in the depression year of 1930 mr hill fanned up sales to a figure which yielded him for his years work in 1938 his was the top salary ot of american execl executives tives in addition to his bonus he did nicely in the years between and reminds his stockholders that during the 14 years of his presidency the company paid in dividends and in increased ceased its surplus he thinks management like that needs incentive if it comes to a strike it wont be a strike mr hill never likes to sit down it if he can help it his staff discovered that when he was pioneering radio advertising with his personally supervised orchestra in which he ran rehearsals and whipped up a terrific pace he has put a fast tap dance tempo into his promotional work and has fielded more hot advertising slogans than probably any man in the business several of the most famous and durable are his he Is a rather rathe r small good looking man with a vivid personality highly ener gired gazed the daniel boone of 0 new sales ideas mr hill was graduated from williams college joined the amer american ican tobacco company in 1904 and became president in december 1925 succeeding his father the late percival S hiu hill THIS the HIS courier heard an argument the other day between a radio technician and an amateur sociologist the radio man said this new modulated or statI cless radio just now starting new r radio n ju idea would mean has possibilities tree free air for or for for a free free air air the people that y it would provide space for all comers to say their say that no government or wave band monopoly could block it and that it marked a tremendous gain tor for free speech them the sociologist said the innovation came at a time when the air was loaded with international snarls and whines worse than static for good or ill III it Is maj edwin F armstrong columbia professor who brings brines in the change more than 20 years ago back in the he days of the ca cats ts whisker and crystal sets gets he has been crowding 1 the future with new radio devices wars are apparently propitious for or his inventive spirit in the world war we catch german signals he caught them with a rig which brought along the super heterodyne and other fixings which led him into a 20 year legal battle with lee de forest he was a hayloft radio experimenter and has been a professor of engineering 1 at columbia since 1931 1934 this writer drives by his great steel tower on the cliffs at alpine N J on which he staked to bring through frequency modulation we never understood it but hung with red lights at night night to warn aviators it had a Well look of the shape of things to conae come 0 M MADELEINE ADELEINE CARROLL the moving picture actress Is back from europe expressing deep concern over the fact that french soldiers behind the lines earn only 33 cents a month at hollywood miss carroll organized a knitting brigade for distressed french civilians and soldiers and took with her to france eight suitcases of sweaters socks and th elike which she and girls of the university of california at los angeles had fashioned she became tome somewhat what of a francophile when she majored in french at the university of birmingham england where her father was a professor she taught french at a girls seminary but took her first pay check of 20 and went to london londoe cotry to try for the stage there was a stretch of tutoring and some other trying expedients before she joined a road company compani at 15 a week to her fathers chagrin but later gratification fi later she became a pet atthe of the british moving picture public in 1934 her first hollywood picture was 1 I was a spy |