Show power of colors color advertising men know a great erent deal about color psychology purple and royal blue lend an air of aristocracy to printed matter that Is why you often find expensive automobiles or bagh priced securities presented to prospective buyers in elaborate circulars printed in thise these colors and in gold which Is also aristocratic red tile the advertising men say Is a selling color it has ins a tendency to excite the acquisitive instinct in men and women candles candies in red boxes sell best expensive perfumed per fumea sell bell nar ly in purple gold and blue containers tal ta iners ners A very red dress on a beautiful young woman will often bring the proposal that was withheld for months when more quiet colors were worn these advertising experts x all men tell us coppers weekly |