Show radio dio mea s ilie far me in n ift 11 i n iii 4 1 W ia 11 3 in bra 1 li a S 41 na A I 1 t P 1 sa g A M 4 kirev A 4 7 0 zal la by A ATWATER KENT aching dollars out ot of the lie air was one trick of the zt 0 old I 1 dt d t time I 1 in e sleight of liand hand artist that never failed to give ills his ori alence a thrill while it was recognized as a trick the mere suggestion that dollars might somehow be plucked from the ether stirred the hie interest of the average spectator more than many oilier teats feats of 0 legerdemain requiring much greater skill it touched his money sense and the pocket nerve tins lias long been recognized fig as one of the most sensitive in the human makeup today however government experts hold that the illusion of the magician has bas been changed into the tact fact of actual accomplishment dollars are being taken from the air lai investigation ti in fact reveals the air as n 9 a potential source of wealth for tile the tanners farmers of this country toan to an extent rivaled only by the productivity of the soil itself this transformation la is being brought about by the development and extension of radio facilities and services s to fit the special needs of agriculture for it Is in agriculture that radio seems certain to f ind find its greatest development as a utility with a direct lollar dollar and cents value to its users secretary of agriculture jardine who has given much study to the use or radio as an aid to agriculture recently said radio Is already a vital factor in the economic and intellectual life of the farmer it Is easy to foresee millions upon millions of dollars lidded added to tile the value of agriculture through services provided the farmer by radio folks on the farms and la in the country towns where general prosperity depends on the prosperity of agriculture are particularly favored by radio to the city man or woman the use of radio Is limited to recreation I 1 and the reception of general information they enjoy the concerts the dance programs the lectures and other features that come to them by day and night over the air but their pleasure and enjoyment Is the principal recompense for their investment in radio equipment the same programs that entertain the city ity listener are received also by listeners ln in on the firm where they are r received with equal pleasure and satisfaction but in addition to the programs pro rams of entertainment and general information of interest alike to city and country radio Is being used more and more to carry to the farmer special information of direct assistance to hirn him in the production and marketing of his crops tile the breeding and care of his big live stock and the prevention ot of loss and damage from storing pests and ana other emergency condi conditions tiong it Is this service that raises radio tor for the farmer out of the class of a mere instrumentality for pleasure plea ure anti and reer patton alone and makes of it a utility as helpful in the business of farming as the stock ticker and tilo telephone are to the broker or business man in the city the greater emphasis on radio as a practical dollars and cents investment for the farmer does not come from radio aradio manufacturers or broadcasters or from any group primarily interested in the radio industry it comes instead from the united states department part ment of agriculture whose prime interest Is in the progress and prosperity of the american farmer fanner the department began an experimental radio market news service in december 1920 A laboratory transmitter at the united states bureau of standard was wag used to broadcast on a meter wave wae length by radio telegraph from washington a radio roar mar degram and turn it over to the newspaper in their own towns or give copies to the banks or stores to be posted on bulletin boards pitcher lefty beek beck of the toronto leafs was wag reported to have left the team without notice in newark ile he la Is supposed to have returned to his home in newark manager howley looked upon him as a high class performer and his absence Is felt by the leafs a duffy lewis the old red sox a tar star still has his batting eye the mobile manager in a recent series with will atlanta went to bat 10 16 times and go got t on oil bue ba all but four of his trips 7 1 V wa 1 4 ack in 4 rf f 1 4 17 imd zo W JJ I 1 VIV A 1 4 Y r ai Z O z 1 W ra the practical results ot of tills this first experiment I 1 am told encouraged government authorities to broaden the aenice sen ice and la in april 1921 1021 through arrangements with the post office department part ment wireless market reports were broadcast several times a day from air mail radio stations in halt half a dozen different cities cy by january 1922 these market reports were being relayed and broadcast by radio telegraph through a chain of stations reaching from coast to coast then came the era of radio telephone broadcasting and with it the governments radio service tor for farmers grew by leaps and bounds well established schedules of weather crop and market reports are now broadcast from more then than stations in all parts pails of the country and no agricultural community Is out of reach of uncle sams farm radio service A recent study by the department through its 2500 county agents of the extent to which farmers are finding this bervice of direct help in their business brought what the government experts regard as convincing proof that a radio rec receiving eising set Is now definitely recognized as a part of the agricultural plant of the up to date farmer typical of tills this view as expressed by these farm experts Is one I 1 have seen from earl S miles e county aunt Y agent for 11 washington ashIngton county indiana farmers in this county mr miles reported now DOW think ot of radio in tern of an investment that wilt will return a profit through more intelligent selling of live stock tile the most encouraging thing today Is to see farmers located 13 15 or 20 miles from a railroad ellula equipped ped with a radio and a truck the radio keeps them informed as to the market and when prices fire are right they con can put their stock on oil the market within two or three hours before the day of farm radio they had bad to take chances on what the market would bo be when they reached the yards gardner 0 C norcross Nor crosa county agent for plymouth county mass reported still another angle of advantage tor for the farmer equipped with radio ra ha dlo lie he says tins has proved one of the most effective methods of teaching better farm practices ond fad thereby appreciably increasing farm profits As a result of the thorough endorsement by county agents of the benefit being bestowed by radio and the appreciation preci atlon voiced directly by the farmers farmere them themselves selveR four new farm ten ea |