Show NAMING mm mm THE A scrutiny of the reco records ds in the state auditors office reveals the fact that iron county farmers have been slow to take advantage of the law passed by the state legislature in iii 1917 providing for the registration of farm and ranch names na mes there being only one farm in the fhe county that of wm win T morris in this valley i w registered of course the roan man who has only twenty t eav or thirty acres in one of our fealds on which he produces a little grain and alfalfa to tobe be hauled into town and fed or sold and who nho reside on his hii farm and producing anything in the way of livestock for which he be wants wan t 4 to build up a reputation lias has little oc cassion for naming his hia farni farm and registering itan t those who are developing large farms in the valley on which they or their employees reside arid and on which they are producing pedigreed livestock alfalfa seed or something of that sort should find it decidedly advantageous to select an appropriate name and then have it recorded so it will be the only farm by name in the state the fact that a farmer has S pride enough in his farm to name it is is an evidence to the world that he be alieves in m it and in the livestock and in the crops he is producing and one who visits that farm would ex hect to binl conditions just a better and a little more pride bride exhibited in the surroundings than it weri wen nt named from ahe standpoint of advertising inato to the tha farm w with ith a name has E decided ad advantage vantage the letter written aritte to a prospective customer on a letterhead from BURTONS S rambouillet RAIN FARM S R burton anns proprietors will command lots more attention than if it were written on an ordinary sheet from a writing tablet and signed by S R burton and the sama thing is true with respect to the sign over the entrance to the farm or the circular or news piper advertising which may be done the prospective customer wd wil expect to find better stuff on oil sich abarm a farm and ahl value more highly the purchases he makes there he will relate with pride that it came fro from JONESS DAIRY FARM browa BROWNS NS JERSEY farni FARM etc and andtius thus the farmer gets the best kind of advertising it costs nothing to name tile the farm and only tw twi dollars to register it and the effect it vill 4 ill have on the farm r himself is worth many times the money |