Show Column Column- The Boys Continued from Page One t I the economy by bureaucratic edict I I I There Is no such thing as a good conI control con con- some some ar are me merely ely worse than others We can maintain a a dynamic economy of ol I abundance abundance- only when the regulating is done by the natural law law of or supply and I demand I o o o RECOGNITION DESERVED I REPRESENTATIVE REPRESENTATIVE- government and 1 Individual liberty are not automatically sel self perpetuated It Is good to be reminded re reminded reminded re- re I minded occasionally of oi the constant struggle to keep our our freedom which Is a aI apart I part of pf our normal dally daily lives ll A significant signi signi- example of this occurred In Wisconsin Wis Wis- recently when a power and light I company was presented the first annual Americanism award of the Department I of Wisconsin American Legion The re- re I along with scores of ot other electric elec elec- companies has been a leader In the I fight to to stop Socialism In the United r. r States Hundreds of executives of In in- in vestor-owned vestor taxpaying utilities have given their time unstintingly In a a. virtual vir 1 I tu 1 crusade to make mak the people understand understand understand under- under j stand that government In business any business any I business business In In unregulated tax exempt competition with private citizens Is j socialism and will ultimately y destroy th the American system of government and and I private ownership of property I In presenting the award the Commander Commander Com Com- Corn j i mander of the Wisconsin American I Legion said The men who led our nation to freedom also framed a form of ot government Intended to guarantee continuance of that freedom They were I given the foresight to provide a pattern ol ot government which would provide barriers bar- bar against the avarice of dictators i I But merely having the instruments for good government is not enough The The I fundamental principles of freedom must be told and retold to every generation and to every citizen lest we lose sight I of the basic reasons why our nation has grown great and strong We must do this to supply a basis of comparison for tor the Isms which certain I segments of our population advocate as asa asa a a. substitute for good I This Job of re education is not forthe for forthe forthe I the American Legion alone or for a few i individuals a few small groups It must be reinstated as a a. basic philosophy of American living in the every day thinking of Americans O O OO O OA A BETTER PLACE LACE TO SHOP IT IS axiomatic that a successful retailer small or large chain or independent independent inde Inde- pendent must devote much of his timeto time timeto timeto to thinking about his customers customers about about I what Mr and Mrs America like and dont don't like what they will buy and wont won't t I I bu bu buy The consumer after all is king king king- I I he can make or break any store by giving or denying his patronage Of ot late a a. great many retailers have been gl giving increasing attention to ways and means of making mi their stores more attractive to the customers This work Is taking two forms One is to get certain certain certain tain facts better known and to offset such widely held ld mis misconceptions that retail prices ar are are unnecessarily high and that retail profits are The second phase of the work lies Hes in recognizing the fact that the Importance of ot to the success of every retail re- re taU tall enterprise cannot be stated over The are the people who come comeIn comein comein in direct personal contact with the customers cus cus- and and a rude inefficient or indifferent indifferent f ferent r-ent r can drive armies of people right out the doors and down the street to another store Moreover em em- are customers too and they are members of all kinds of reaching far-reaching Influential social groups In many cases store managements Ju have v Awakened Jw t ped with a start to the unhappy un un- unhappy happy f fact ct that their are doing a poor Job In some cases that is the fault of the himself himself himself-he be may Just be unfitted to retail duties In other gases cases it is the fault of at management management manage manage- ment which has failed to train and educate him properly Today retailers throughout th the country are concentrating ing on correcting this condition condition In in the Interest of attracting consumers and places to making their stores pleasanter shop in |