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Show oo 000 SYSTEIVl IS USED IN SALES Points of Luxury Used to Sell Autos to Prospects in Entire Country "Automobiles have been sold toj America for years on appeals to pride. I on appeals to woman's vonlty, and on j points of luxury, such as the cushioning cushion-ing effect of springs the comfort and ease of soft cushions, the mirror-like reflections Of fourteen coats of varnish. Kind a multitude of intimate, personal, refinements. The ears of America I have been sold on the basis of vanity and recreation rather lhan on the basis of utility or necessity," said Ezra W. Clark, one of the speakers at a re-rent re-rent meeting of the Advertising Man-i ak is' council of the .Motor an, Acces-i lor) Manufacturers' association, in i Xew York. "Little effoit has been made to sell' passenger miles or freight ton miles' the basis upon which all other transportation trans-portation is sold. It is high time that the men of our industry realize that' w have been building the units to make up a new system of transportation transporta-tion which daily moves millions of, passengers millions of miles, and mll-j lions of tons of freight millions of miles. "We are engaged In the building of a virile, masculllne Industry. Our cam-! paigns should noi be effeminate. The real, true-blooded women of our land , will be attracted most to those carsj which speak most of strength and ' turdlncss. of endurance and accom-1 plishment. rather than to those which appeal to the weaknesses of vanity and pride. The women of our land think more of strength and achievement than they do of lounge lizards' and speed vamps ' "We should emphasiie passenger cai and truck performance In terms of miles and freight ton miles, so as toj leave n the minds of the nation a vholesoin Impression of performance and utility. This much we owe to the; stability of our own organizations and, the Insurance of their permanence and. success. For just so certain as neglect ne-glect this, we will suffer In lime of ad- verstty but of proportion to our just ( il.-ser'.s. "We are not engaged in building 'play toys' for joy riders' and "gas hounds' "ur Industry has earned a place in the sun. Nowhere to the world will you find auofa models of I ma nuf-iCtiiring efficiency, such accuracy accur-acy arid such low cost quantity pro-j dutlon as In the automobile plants j of America. "We must develop a const lousness or pride hi those Identified with the) Industry; bet us realize that we are I coworkers In an indusry that Is building build-ing a great new system of transportation, transporta-tion, adding untold wealth to our land, Increasing our national health, multiplying multi-plying our happiness and lengthening our lives by enabling us to accomplish accom-plish more In less time." |