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Show BURT'S 1 j THIS store has concentrated every ounce of its merchandising resources and power to make these January Sales thrill with a pre-war spirit of economy and thrift. It is a wholehearted whole-hearted response to a public need, reflecting important industrial readjustments and out- right willingness to temporarily discount profits in order to speed and stabilize the return to 11 normalcy. Our interpretation of "going back to the old days" means restoring not only the dollar but the "loose change' Yet in returning to price levels of past years we aim to associate them with merchandise, that through the improved production due to constant progress, is j more desirable, and more accurately fills human needs tha nwas possible five years ago. I H Coats, Frocks and Suits of Distinctive Style I Lower Than the Usual January Reductions I WOMEN who desire the unusual, the somewhat finer than ordinary type of apparel, will find frocks, wraps II and suits of great smartness at the January Sales This store's policy of lowered prices has left nothing untouched and some of the handsomest models of the season are included. The maximumly high qualitj', unusual styles and workmanship on this distinctive apparel makes the values extremely gratifying. jj Astounding Coat Values Buy a Good Suit for No Time Like the Present H Now to Be Had Winter Vear for Buying Frocks A Winter Suit with more than a season's wear in Silk Frncltc rr Wr, I tr 1 You may buy a good Winter Coat a it. of good style and good making at $39.00 is ' ,, , rxui-Kb w wool crocks, one and low as $29.00 You have the choice of Proof that prices are down to normal again. Here J11 "ave com( dowD l price. We ar II manv atyfefl colors and fabrics The are a few styif JJPPy to be able to sell these smart I following are tvnical of this Lot Regular 89.00. Now $59.00 -'ks at the good old prices of from I touowing are typical or tnis lot Regular ?75 0o Now $39.00 lr m, $24.00. $25 00 and hn I Regular 65000 Sow $29 00 Si:; 850.00 ' aM up" rvegu ar fcou.W Aow Regular $125.00 Now $2 SO Dl,,oU n 4. Regular $50.00. Now $35.00 Regular 9149.00. Now $750O rlUSn LOatS Regular $55 00 Now $33.50 Regular 5150 on Now 87500 Regular $59.00 Sow.. $35 OO II Regular $60. Oo. Now $45.00 Regular $15000 Now $7950 Regular $125.00 Now... $7500 i! Regular $65 00 Now $39.50 ' Etegular $129.00. Now . . $7900 II Regular $48.00. Now $29.50 $L & Regular $150 00. Now $9500 Si' lh 1 Mik O announcing January Regular $75.00. Now $55.00 fi.f "JLV fll I ' PRICES ON FURS Regular $58.00. Now $29.00 ,J& WINTER is here in earnest. You can no II Regular $90.00. Xo, $59.00 , B fl A ) M Jtf J to? SSt7,?J!P2 Regular $120.00 Now $79.50 I MJJV ' r SSSJFSS Z rejur jli' ard, Regular $125.00. Now ?85.00 I 1 Ti k H A I more generous tha" mu.1 dl8Coun" BURT'S I |