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Show CEASE TRYING TO PLEASE MALES, IS EDITOR'S REQUEST NEW YORK, Jan. 20. Women were urged to lower the cost of living- by abandoning the worldwide tradition that they must dress "to capture the fleeting fancy of the male" or to outdo others of their sex in an address today by Helen Louise Johnson, editor of the General Federation Magazine, before the Columbia University Institute of Arts and Sciences. Lower prices could be brought about, she added in her talk on "the ethics of dress" by the adoption of a standardized costume. cos-tume. ! "Man," Miss Johron said, I "can dress properly and becom-1 becom-1 ingly on a limited number of suits. His reasoning seems to be that beauty unadorned is : adorned the most. His clothes are far from beautiful." Women would become less i conspicuous and more inipres- sive by wearing standard dress, j she declared, for "the active, t ' healthy "Svoman createst a spir-i spir-i itual impression by simplifying j her dress and tints enhancing j her facial beauty, while her less j advanced sister clings to the i older dress forms. |