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Show oo THE SAVING OF BY-PRODUCTS Before tho manufacturer saved the' by-products of the material used there j was a great waste, adding to tho cost of manufacture. Not many years ago, the hoofs, the hair and the bones of beef wero thrown awajj, Today they are all used, reducing the cost and adding to 1 jj tho profits. ! Advertisers should apply this same ' w rulo in buying advertising space. ; Why buy lost circulation? Buy circu- : -jj latlon where and when you need it Newspapers offer you this chance. t M You can advertise in a territory ac f T cording to its needs no lost efforts, no ' C lost circulation, for you can buy the J number of newspapers you consider -& necessary to cover that particular ter- i ritory which you wish to cultivate the only class of media without fear of ! duplication. t Advertising judiciously dono does (i 6 not add to tho cost of the commodity but enables you to reduce the selling cost, thereby bring you a lower manu- l p facturing cost. We have facts and information on u'; trade conditions In any part of the -United States or the Dominion of Can-' ada. If Wo co-operate witn national adver' Users in helping them' locally to de- J velop tho market in which thoy are I J spending their money. jj j nn i", I '1 |