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Show THERE'S NO END TO JUTO SALES i Alfred Reeves, general manager of the National Automobile chamber of commerce. said recently regarding automobile au-tomobile production: "To those who study the situation there is nothing strange about the, rapid Increase In the sale of motor vehicles, ve-hicles, although It Is a source of i amazement to many people who have figured motor car sales in comparison! xrith the number of people who had in- comes of $1,500 or more. They over looked the iremendoue disadvantage of the motor car to salesmen, contractors contract-ors and others In general business, and particularly to farmers, who h;ip been ibe blppest buyers of motor cars during dur-ing the ,aflt couple of years. Thus we find a real answer to this automobile trade prosperity in the magic word, geni -' "Just as long as the motor car can U ( transport the individual or transport i (reipht more rapidly and at lower costs! than any other type of vehicle, Just so, lonp will this country and the balance of the world continue to use motor cars in increasing numbers. The au-i tomobile is now a public utility, to be classed with ptreet cars, electric light j ing and the telephone, and rendering a service on a par with those important impor-tant requirements of civilization. "Just how many motor cars can be used In this country', aside from the balance of ihe world, has been a source of discussion in and out of the trade,) with estimates so far out of line that! even the closest students of the industry indus-try have given up the task. No one can really tell. "At first we said a million cars Then as cars got better and prices lower, we raised the estimate to two millions. Then came the wildest kind of estimates esti-mates and the figures put at three millions; mil-lions; but this has been passed, andi now there are about three and one-half million automobiles running and registered reg-istered in the various states, with ap- parently no decrease In the demand. "There are increasing uses for pas-1 senger, or so-called pleasure, cars, in i every part of the country, while trucks' are just beginning to come into their own, with the practical certainty that a few years from now great quantities, of freight will be moved on the high ways by motor trucks, which will also act as feeders to railroads, making unnecessary un-necessary the construction of expensive expen-sive so called 'feeder' lines. Motor vehicles ve-hicles must supplant a big part of the 24,000,000 horses now in use in this country. "It is most gratifying to leaders of the industry to know that their efforts to supply the best in motor cars at prices within the reach of millions has been appreciated by an Increasing number of buyers, very few of whom have a thought of leaving the ranksj of motor car owners, and with others more and more acknowledging the need they have for power-driven vehicles. vehi-cles. "Production Is certain to go on at a stronger rate, and. while standardized to a marked degree in many parts there will always be a great variety of designs in motor chases and bod. LA ies and a large number of companies i supplying them It Is fair to assume, 1 however, that with Ihe keen competi i tlon only standard products of established estab-lished and well-managed companies ean be expected to survive in this business, bus-iness, now so firmly established and so generally recognized as one of the giants of industrial AmerlcA. "While the manufacturer has supported sup-ported In royal fashion the new creed of co-operative competition. In the matter of standardization, simplifying and perfecting motor cars to bo offered offer-ed at the lowest possible price so as to interest the greatest number of people," said Mr. Reeves, "the competition compe-tition for trade has been of the fiercest kind, the path during the past five years being strewn with the financial wrecks of more than 400 companies, showing that only the strongest in men, methods, materials, money and machinery, have been able to survive." |