Show FRANCIS 4 lea ics es this thit country Is gat rat eon c e en I In sk When en 1 J o Prince 1 ds 1 ot oC Wales Vales neared New Mew York greatest desire Has as to get set a glimpse of ot the bh big bis loom loom- loomIng looming ing on 00 tho the sit sk linea line ow I a company la Is contemplating ing jog the erection ot oC o all stor SS skyscraper which wo woid Jd be 38 stories higher than tc Wool Wool- worth Wool V building Our story eight buildings to which the thc smaller point I with pride aro email small along side a building elen el en eo times higher 0 I nattle Dattle or of When men lose In t the tho bo political t conte-t their lire lIfe or In a ability to hold up under le Is 15 tested It they In 10 soul they are apt tOt to get petulant Recently In 1 congress Senator his part pA with Ith Bruce sustained defeat to the tho d It it a was not true ot of tho the Senator rat Pat harrison Harrlson ans a Hed HedI Hedby I charging him with Ith I Ito by to party and a betra al ot of o hiS I political associates associate I Bruce i cd replied that eon I Then son on j Js i a a na roW con politician bl but I t 1 I con con- co mal bor begin to take taice tal e the thereal I 1 did not fr frs ot or his measure real lesl until I 1 bir be c line me inc the as 0 a 0 statesman the diatribe ot or t dr dir tl ted ted at atme atme atme he be 1 has bas h I me Then Senator Bruc said aid HaHon as as When was wast t t n painfully reeL Imp impi Impi a asto as aso On a rU hi his to o 0 lain occasion an Indianan an called at the V bite House anA an requested Inter Ie When hen hen informed an he could not see the pi tl- tl I dent he remarked 1 Hare sou Is did lot jot knoS kno'S petty small but I 1 no not br l e seen his Senator Bruce should nurse nure grouch in 1 pirate pilate ate Int ad o ot of r i air air- airIng airIng Ing his hatred hatreds in lie He Is out ot of accord with Ith th tb thi i Oil olt his ride aIde of o the tho senate enate hambe and should get out ont ot of the party He Ie has L d sharp shari tongui Great men base hae ha e ne el been boasters and buffoons Th The civil civil- civil civilities Hips liles oC of the great reat are ne neer ne er n a awa aa a To that Senator Bruc Brict might too often orten hase hae ha men mcp Great greater ter faults than lIttle i hlen en canI can I rind find room for tor or S S SIty Sixty Ity thousand dollar doliar II li In- In In ested I esteil In the tho poster poter of oC Ogden and 12 persons person at th this time limo or of o year gel get their 11 ll I from that thit source according to toHa Ha Hairy ry S Anderson Anderon who ho I Is the owner ot of the local devoted to outdoor ad ads advertising What colors are th In attracting attention That Question was as put to Mi Mt Ande- Ande I y son on and before he could the suggestion was as ido red id o red Is not tho th loudest color raid ald the manager Orange and 3 lellow elow do the screeching and the screaming sc and a ay used for tor that But the there re re em- em em cd only on In a limited say nay as emphasis 0 oer er In colors color I Is 1 is sa In- In In Ineffective effective as aa a over emphasis In Inthe inthe Inthe the spoken word ote the tho colot colo In tb the automo automo- automobile automobile automobile bile board across the WilY way It Is 15 blue Ith a border er of ot white and do don 1 the Iho street Is a touch ot t f red green background ground green border and letters ot of Outdoor advertising ad l I la becom eom becoming ing a a study In III art Wo We ie ire set get getting gelling ling ting aay away tom the tho s ilpo and daub from front flaming laming posters Itera on buildings fences and barns barn from tin and cardboard signs tacked on trees tree fences and pois poi's po s 's signs erected without and boards erected which tend to 10 the scenery Our advertising ade o a limIted Held field ot of o the tho outdoors outdoor antI and there Is 13 no pretense at the thc newspaper field which Is 10 dl- dl dis and apart Ip J Ii I 11 Ilia earlier periods there sas as much nuch that Ihal was ao ae offensive but gradually artistic Cul- Cul Culand and a high code of ot ethics are ara being in- in introduced In Iro until now In dice which did exist has been 0 Among the men employed In Inthe Ih Ihu plant Is Lauria Lauris Piatt who sho Is something more than a maker ot of sIgns He lie has haa a 0 number ot of oil 1 paintings and Ii la Is recognized a as an artist of ot ability II He Be painted the canyon scene on the tho th fide pido of ot the John S Lewis buIlding The company pas pals oit In the course coure of or a a sear ear 50 OO In wages alres and materials Mr tr tr Andiron Andon vs w s ak asked s us sa to to f S C Continued Ind oil ou rage d 1 r NEWS A AND D VIEWS I II Continued Conlin lied From e One On what hat aio Ile the guiding In his work and nd h hd ald First there must bo attraction lion tion secured by ol Jr thOle must be d I appeal and v It a II e cre created cre- cre aled for tor the pro product luct on and l ao quite often the cal caiton ton co I he article to 10 be sold 13 I lepio tp 0 and anol the housewife Is In- In in introduced with a expression sion Ion and anol Ih the hole cr creates ates n mental picture which Is 19 power powerfully tully fully suggestive sugg That is the tho artof art arto o appeal and an ap- ap ap appetite petite for tor a thing Harry Anderson n lerson I la o 0 c cj mot e of ot poster men labor labor- laborIng laboring ing to lift the business of ot outdoor d to 10 the lie highest possible i lane and he Is a member r of or the association that virtual virtually ly Iy controls advertising ad In Iho United Slates and in 11 membership Is to 10 suc- suc success suc success cess Ogden to his coming lo 10 Og- Og Ogden Og den tho business here was as I li 1 the of Qt a Silt La C 1 II T Teach ach the Ie children t tn differ differ- difference difference ence be I right ns-ht and rong 1 hat I Is the ad advice Ice of Gerard for tor 30 eals an expert In criminal Investigation atlon LuIsI claim claims criminal It Ihl show it t all at atan tan an tary age In a 11 child He Ill explains how a 0 boy hoy a from th line of ot right conduct loo his conscientious and finally turns criminal nal Playing Pia Ing with Ith boys bo q he a chance to 10 sneak l 1 banana from a fruit or from a a sick That Is la Mealing Jt is a lark arl Repeated rebuke the s of and rong I la Later on bigger t i arise and nd th bids blo the bov hov to do doon a a large eale what hat h did In Ina ina a pran prank and then comes IheI I tal decision I ul ii h hia traced back hundreds of criminals and found the ginning be beginning bl- bl ginning of their careers In pett Ill I'll He lIe ad parents to 10 preach 10 their children the g gospel ot honor and the th 1011 aw of ot morality thic In I he ds d s of or bo boy thie e burglars and mur mUr- murderers the admonition of or crimInologist should be bc laken home to every family A thought for tor Sunday There Is no easy a ato to ng One thing at a time all thine In suc succession cession Cesson That Thai which geO grows S rast S a as ll that thai slowly endures nd ures The foregoing is a lesson leson In InI I pallen e |