Show SUCCESS WON I BY NEW TIRE Western Grant Makers Review Steady Growth In 20 Months Montha Now that twenty months have clap od 1 since sinco the debut of ot the Western estern Giant nt cord we can look back over o 0 er the period of ot time ana anu trace the steady gro growth groth th ot of this tire which proved a revelation to fro th tho western motorist motorist- ft a revelation from the standpoint of ot sonico and do- do de dependability 1 his popularity la Is ov- ov ev evidenced d each day by the tho hundreds ot of motorists who vho are arc trying on anu and then deciding they want these tires all 1111 around T months monUs ago In a 0 publish publish- published published published ed notice the Western Auto said In perfecting the Ute Western Giant the racal ra cal departure from the usual form ot of cons construction Is made In the design n and and construe construe- construction construction tion ot of the thc treed tro TIre Tiro manufacturers claim claim that while a II and soundly constructed carcass IS the necessary foundation ot of a 0 good tire the tread Itself has In Its de- de design de design 61 sign n and general construction that makes s for tor or long lone traction and tree freedom om from akl dlag ding Or NEW DESIGN It stems seems that In the Western Grant lant tread the manufacturers e e co covered cohered ered an points In addition to ha having ha Ing the most ex- ex expensive ex expensive pensive t type pc of ot carcass the h tread eod Is flat surfaced and ond very ery thick Is built right up on the top therefore therefore Yo when hen the tread Is worn out nearly all the rubber Is gone goneno no waste rubber remains on the side of ot the carcass the ine rubber Is placed where It Is needed and hero hero It will be bo used Tho wide flat Ilat surface of ot the tread with Ith Its scientifically placed blocks and buttresses according to tire the engineers Is the tho assurance ot of ti action There Thero Is a a row or of ot of suction cups down the center the tread These together with the high tapering bars at the side form form a skid non-skid contact which t holds securely to slippery pavements pavements pave- pave pavements ments and renders use of ot skid chains unnecessary MADE LWE In connection with the flon of this new tire Mr 11 George Stion president of ot Western Auto said We have been selling tires for fora fora a good many years and at tho the same time studying tires and when hen we decided upon tho design and form of construction of Western Giant Tires the decision was based upon our e experience and knowledge ot of what motorists want and need In a alire tire lire This tire Ore Is made with our own moulds and according to the very but best standards of ot construction by three of ot the most modern equipped tire the factories In the United States which are trl striving Ing to produce the Immense quantity necessary to sup sup- supply supply sup supply ply demand occasioned through U 75 Western Vestern Auto stores There aro are two policies In the manufacture of ot merchandising ot of any article One ne Is to figure what people will pay for tor It and then do dothe dothe dothe the best tor for that price the other Is to build the utmost of ot quality strength and service Into the pro pro- product product pro product duct and then sell Boll It for the lowest possible price conducive with big production and economical distri distri- distribution distribution distribution In the making and selling felling ot of Vest Western ern Giant tires as s in our other merchandise wo we are adhering strictly to the latter policy con con- concluded concluded con concluded Mr lr Today users admit that the tire the has lived up to the claims made mode for tor forIt forIt It During the first tour four months of this year over 66 55 carloads of tires were shipped to the tho Western Vestern Auto chain of ot over 75 stores 00 |