Show P BIG DIG MOTOR DEMAND DEM DEMOver Over Million and a Half Hair Cars Should Be Replaced 1 During 1923 I i sue eue In oc at 1923 23 the according lIng to tho r February ary 11 absorb otho 0 market can sorely ab- ab tran ten per cent mOle mo a motor cr sold last clar ar y 11 2550 cars and re 1 Other i this Atomises Voi to be b the mo most t sUc sue sue- sear ear for both mak maker r and J d dealer In the entire history ot of the tl J i to bi le Lust net inet s app sapp appt Approximately ro a I passenger r t I Ill s III pass their sixth eM ot 9 c somo time during during the nex tche months month and under normal eco eco- eco economic must be replied replacement Ills S ent-'S the largest In rent gest replace replace- ment l nark which has ha been avail avail- ble since Ince the establishment o ot of the tho automotive e Industry About cars carsi Bill be hE required tor whit whet we wo may may term tenn new owners ouro This his estimated requirement will of vine be bo modified b industrial by eaL ting In- In in and agricultural conditions It dt J wV RO the Is e that 7 cars c ra 11 go 10 into the export trade Adding Adding- those together ether vo o 0 find rind a demand for tor ap- ap ap proximately approximately passenger er car nr i In carIn the commercial car ar fl field ld th I Percentage of ot trucks tt needed for tor re- re re i Is s not quite so lIS as In Hl passenger ear car field Approximate l I ly Approximately commercial cars will 1 b be beR R I during during- the coming 12 months month It If business continue on a fairly eaten cn e en keel A demand for trucks for tor new owners owner Is anticipated About trucks will be sufficient for tor the export trade This brings s the tho total estimated requirements requirement for Tor 1923 to commercial cars ars making a total of ot 2800 passenger cars Ind trucks or an nn Increase of oC about per cent o er last teats reals elU s 's llon I on n SMALL c ins RS TI ITE Ot Of the estimated output of er passenger er cats cais for tor 1923 ord Ford J I ray may be counted upon to turn out at least The General Motors units should collectively build About 4 passenger cars cars A selected l group croup ot of other leaders consisting of Durant DOdge Studebaker Overland la Mai- Mai ell velL Hudson Hudson-Esse and Nash N sh 1 tur turn out This hould leave lease a total production of ot up- up ap approximately proximately for all aU other man man- manufacturers manufacturers of ot pas passenger enger cars In bu bubl- bubl l ness nc s It is expected that of ot the cars bum built In 1923 34 per cent will sell tor for less than 33 per pel cent ent all be in the thet 00 to 1000 class clus 13 19 pel pct cent In Inthe Inthe Inthe the 1000 to 1500 7 per cent In the 1600 1500 to 2000 class 3 per cent In inthe Inthe the 2000 to 2500 class and 4 per percent percent cent In the class aching abo above I 2500 Of Ot the estimated output of ot commercial cars for 1923 Ford rord wilt produce about 12 General lIto- lIto Mo Motors tors should turn out about A A group of ot leading truck truc companies con consisting of White Rea In- In International In International Harvester Republic Mack Packard and should JI ely build about This leaves 4 total production of ot only about for tor all other truck makers Dt There Thero are now automobile Ind truck dealers dealer in tho United States Of Ot these 2485 are arc in cities of over our population 3 are ar In fn cities with populations I JOO 00 and are In cities mith populations between cen 10 andi anil anel I 0 while whir 01 of more moro than Ihan halt half the total are aro towns to ham ham- haing haming hav ing a II population of less than 1000 These rhese figures do not Include supply stores garages etc etc of or which hick there are over o making a total toul of more mora than 10 80 salts sales and ser units devoted denoted to the automobile Latest complete registration figures also serve serge sen e to e emphasize the growing crow gro Ing importance of ot the small torn to n market or Automotive products An n estimated increase lSe of ot 10 per percent percent percent cent in sales ales for 1923 over oer the best year ear car in history should both dealer and maker to become more firmly established along sound sane gane conservative lines s The basic position of the tho automotive ve Ind Industry I is stronger at the present time than that or of any other great treat industrial enter enter- enterprise enterprise prise in In America |