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Show Personal Touch Makes V Stork GIuI) Successful Spot SHERMAN BILI.INCSLEY, New York's night-club phenomenon, receives the accolade of the Cosmopolite of the Month in the May issue of Cosmopolitan magazine and Finis Farr interprets the personally person-ally of this successful young man on the cafe-society trapeze. According to Mr. Farr, the genial host of Manhattan's famous Stork Club is a year-in and year-out winner because of that very thing he is a host ' i 1 j " ..' i X ..." 1 1 ,'"':::.J " I ; " " 4 - v s ,i v i . , . - 1 p Sherman Billingslcy Genial Impresario in all that the word ever implied. There are no lengths to which Mr. !Billingsley will not go to make his guests feel at home. He takes trouble to find out things which please his patrons and then he provides them even if it entafis having stone crabs sent up from Florida daily by airplane air-plane to please exacting palates, ferreting fer-reting out and stocking obscure beverages bev-erages which they casually mention as their favorites, admitting apes and other wild animals (one gentleman gentle-man even wanted to bring in a horse) to the blue and silver confines of his club because their owners insist, and cutti.-.g the check in half when he thinks it is costing more than the patron can afford. It is easy to see why Mr. Billingsley's customers cus-tomers soon look on him as a personal per-sonal friend. Through the portals of the Stork Club have passed more celebrities, celebrity seekers, actresses, debutantes, debu-tantes, models, rich writers, photographers, photog-raphers, glamour girls, movie actors and actresses, gossip columnists, .booking agents and assorted socialites social-ites than any doorway on earth. In addition the political, diplomatic and industrial tycoons have not passed I it by. This medium-sized restaurant I on East Fifty-Third Street in Man- g hattan, with its elegant and digni- 1 lied decor, which seats only three hundred devotees at a time and of- 1 fers just dance music, drinks which i start at seventy-five cents, food, the other customers and Billingsley by I way of entertainment, still tops I competition which puts on elab- I orate revues. The secret of this is I Billingsley. 1 Sherman Billingsley says that beautiful women are the only worth- I while decoration for a night club I and he goes to considerable trouble 9 to make the Stork a rendezvous for I the most attractive society buds of I every season who bring him little in the way of cash but much in cus- I torn and reputation. Two other rules for making a night club go are given a by Billingsley in Finis Farr's article. "People like to come into a crowded j room," he reports, "and you've got j to have plenty of mirrors. Outside that your guess is as good as mine." People in the know guess that you've also got to have Billingsley. ' 8 |