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Show ! Facts About Summer Cottons i Tlie Slioper Wants to Know I Cy Kclhcri.ie Fisher j Director, Good Housekeeping Institute TM. STon new rmmufjo-u' ir-' processes, new finishes make cottons ! mo-- v. : .!. v.-n-x-.-.-Ms tLan ever. V,'e list lure a few ol these; ' ?u:!!'.:c ; to !, i'.u,:. in s-j'hp: ; c.i .t ns that will please boib your aesthetic, 1 :s i p:. c ';.:! si.lcs. . tl...-e are r.i-w: ofhers are old friends in an in:p ..v. -1 lw: m ati-i cppik-U to a-i iv. r--i ov. :re; number of constructions. I !.!.: ! r.rV :'e;s !,:!) vtm M.-n.-fy ll. --; look for them; ask the sales- 1 Kill i .r ,1,.., . j: j., .;..; i::-.; i;,J.-J ;., no substitute for a pood fabric i i.r t-rmoth tire ilnU-h, !n,wv. r ..slnib!" and useful the finish way promise ! 1o b.'. ?.:KL:c::::ir: ATIOX is a fabric treatment that has lo;t iict.2 hi' i s h : :;!-i,"Mce throutrh its years of use. It nt'.iU iu ' .-! .-.mi s.h .:-;.h to s-iieen, batiste, broadcloth, pop'.'::. !:..:: ui: ' :v.::.i .?. Durone, a hi.e;h-g-rade mer-c mer-c i'.:::ry; p....: : , r.-u.ls ir. most durable garments. Ext. a v. ;.: i. : , re...;.!:, is possible because L)urene yarns will : bs : :u:d evaporate moisture readiiy, and i:eV.vax:-k to creasixg, crushing, AND WiUNKMXG is accomplished by a patented p-.-ocrss owned by Tootal Broadourst Lee Co., Ltd., Manchester. Kaiaiid. Goods so treated are identified by the trade names "Tebilizcd" (T.B.L. process) and "Vitalized." Tins process is applied to a lartre variety of weil-constructed fabrics, including voiles, ginghams, ging-hams, suiiim;s, and neckwear. These fabrics stay crisp and fresh, clean and launder well, and shrinkage is KAT. ' .--.rime ri5Hr.a Director ol Good 11 0l;ckiping lnr.lirutc minimized. You can buy them by the yard, in which case the trade name and pa,ent number are usually stamped on the selvage and also at both ends of the piece of material. These treated fabrics cost slightly more. However, the fact that they resist and recover from creasing permits the wearer always to look well-turned-out. Garments made of such materials require less laundering. RESISTANCE TO FADING from sunlight and from washing is heiped this season by improvement in dyestuffs and more general use of better dyes. Remember that no dye is absolutely fast under all conditions; so you must not expect the impossible. However, manufacturers have made a great effort to give you colors that will stand up very well under normal circumstances. These colors cost slightly more, but are worth it. Again, consult the label and the salesgirl for information on this point. A DURABLE, WATER-REPELLENT finish will give fabrics the ability to shed water and at the same time permit air to circulate normally, norm-ally, making them comfortable to wear. Zelan Durable Water Repellent is put on gabardines, twills, drills, poplins, plain and slub broadcloth, organdie, sailcloth, and corduroy, as well as the closely woven broadcloth used in making lightweight raincoats. Zelan-treated fabrics do not absorb perspiration. They resist spotting spot-ting and staining by bev:rages, foods, and other non-oily materials. Surface Sur-face stains may be sponged off with a damp cloth. Greasy spots may be removed with a spot remover without affecting the process. This finish tends to preserve a fresh, n w appearance and greatly reduces exoominT time and upkeep. Zelan-treated fabrics may be laundered or dry-cleaned repeatedly without removing the finish. SANFORIZED-SHRUNK is a scientific process for controlling, shrinkage in both length and width. Only a very slight shrinkage (not over 1 percent) occurs in the first wash. Most Sanforized-shrunk goods are dyed with vat dyes, which speaks well for the performance of colors, not only during laundering, but also on exposure to light while wearing Yard goods have "Sanforized-shrunk" printed on the selvage. Some of the fabric types treated with this scientific process are the following-denim, following-denim, chambiay, broadcloth, pique, voile, percale, gingham TUBFAST OR WASHABLE ? To know this will save you 'infinite time and effort in laundering. A truly tubfast garment can be washed in the same tub with others, with no color bleeding from trimmings thread or labric; and its own colors should emerge clear and fresh from the who.e summer's washings. A washable garment, on the other hand, will no doubt need special care speed in handling, low temperatures, skillful attention. Wash it alone, as some color might bleed into other fabrics. To decide if a garment is tubfast or washable, you will need to relv on information from the salesgirl, the label, and your own experience A DURABLE STARCHLESS FINISH is a great boon to cottons that must remain crisp. Cottons treated with a finish such as Bellmanized Durable S archless need not be starched after laundering. The fabrics s.ay fresh and crisp, instead of becoming limp and lifeless and sticV'T-, sticV'T-, to tie skm in hot, humid weather. Buy organdies, lawns, voiles Amities" a-d mas! ns v.i; h tins rinHi, ' ' |