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Show Drink More Milk June time will be milk time this year. The entire 30 days will be given to observance of National Dairy Month- Prime purpose of the month is promotional to sell more milk butter, cheese and other dairy products. And, lined up solidly in determination to make the drive a success, are America's retail distributors. Food stores throughout the nation will participate, including includ-ing thousands of chains and independents. And, on top of that, still more thousands of stores, such as (he great non-grocery chains will be doing their part to stimulate interest in milk, consumption of milk, and sales of milk products. This is "big stuff" to the dairymen. And it is "big stuff" to the rest of us as well. As Ward Melville, Chairman of the Board of the Institute of Distribution, hits said in announcing the campaign: cam-paign: "In Into spring and early summer, Mother Nature Is unusually un-usually magnanimous in her milk abundance. It is essential that farmers dispose of this seasonal milk abundance at fair, reasonable reason-able prices if they are to maintain their wages and their purchases ... . The farmer's seasonal milk surplus problem .... concerns con-cerns the automobile and truck manufacturer of Detroit; the steel master of Pennsylvania; the movie producer of California; the hat store, the tire store, the drug store, the grocer, the five and ten . . . The posibility of curtailed spending power among dairy farmers represents an important problem for everyone who has a job, rn investment, a stake in America and in American wealth and Industry." "Drink more milk" is fine, healthful advice for almost everyone. every-one. And, carried out, it means more Jobs, more purchasing power, : more opportunities throughout the nation. |