| Show WHAT FARMERS NEED ADDED TO CREDIT AND GOOD ADVICE dy u WALTER W HEAD first vice president american banker bankers association it the farmer Is not prosperous there can be ao no permanent prosperity to in other industries because the farmer a pur chasing power under normal con dit tons lons ic ono one of the most potent influences we have in the united states when conditions with the farmer are good road and be ie it roost I 1 ig e the cost of production p plus I 1 u 9 something more tor for his labor be la Is in a position to buy from rom tho the A condition that affects the farm armer cutting off hi his purchasing power destroying his belief in himself in the banker and in everybody else can only bring about a chaotic con dialon blab affects every busl ness man cad laboring man in the united state regardless ol 01 what job he may have the farmer bad had all the ard arc d t and advice be he needed during the period of but be with ua us all autre suffered red repression there clearly must have been soi nothing lacking to enable him to io 10 oa on the eved eyed tenor of bis his way the an Is very plain it to that some means deed need to be provided to enable the farmer after his tabor labor has been expended when th the Is crops hare have boea boon harvested or when bis his lire live stock hare have reached the stage where he must ship it to liquidate hie his indebtedness lie ile must have somebody interested tn in him sufficiently clent ly not altogether from his bin own wn standpoint but from the stand point of the banker and business can man GO 60 that bo he can put hia his prod nets on the market at the time when they will bring bin the most I 1 do oot not mean to indorse every imaginable scheme tor for operative cooperative co marketing out I 1 do believe tile he basic idea ta to worthy of consideration from the bankers standpoint as well aa an from the armors farmers stand point bankers are certainly ID in terea cd ted tn in the farmer by reason of at the fact that they cannot be prosperous in their own business unless the farmer also Is prosper ous they must interest Ister cst themselves la to til th farmer not oaly only in to giving hira hirn the business advice bo he needs and nd in financing him during the period of construction but also in helping him place his products on the mar marcet at a time when they will bring him the cost of production plus a reasonable addition tor for hia his services and in to payment for his labor expended 0 |
