Show gIrS PAPER 14 B FIFTH RM I 1 gale IN ORTH 0 tb to lut but ore 4 adding according to cortil fal L hed of the avill go invert vert aing S agenes in n AIR i before A big hu davs 09 f fea Is I 1 er nen men in mil is on one ef e the beat sinji r the I 1 lifted stat stata as n his hi it liar liars worth of d laloo 11 squid of all kl ads for all kinds a window j tb be prepare adur atur I 1 afan irit and and bof kind of ad IS mi and ever every letter itter A few extract extracts frola from i follow age I 1 bring to you ut man arni is that each and r men and d women of you BU men pride tride to in your 0 ark let te do anything with cht ioe oe I 1 not ot create and trod act that it advertises 1 to use our aall mg men and women to but jor 0 o the good of the ten we e the day nt e cine cure e alls the ek oil stock it end the business buti nesa of ave nothing to do j allow advertisers advert leera and ank advertising ie Is apt n I 1 platter of fact it Is the dikil 4 way ay to reach a am nan in braf h lu comparatively e I 1 i so old id spar p i of if iti its real value the beet best eort sort of advertis ad vertia adouth advertising the advertising er which aa p the adver the h salesman lt it atlie ke a favi fa frable rable imbres ivorgale impression that art between good and bad A prod good advertisement will impression and create in th reader of the advertise in tor for the prod act a iver irly why there is room today I 1 omen who caa o 0 write ad aid it will ill create a good im create ante ales sales became because of the tide advertised la Is written k of the confidence that is ainas of the readers of if the them 0 is i a gt g rule they tilt is i S d in their eom coin ff 7 tre are moul Elou lerm llera of public F til ih why the man or worn wow ly me ij Is used to looking to wo for advice ana when a new advertise nd verbue i in ta the newspaper newt paper it not created by the ile marls ita its product ind rb but the people newspaper linow that ao tio t Is I 1 tarried bv that news pot i not be b icken fulle guar chita hite paper m t more thau than 6 cf pf a cent W by it and the p antin inting of g of f it and if you put a bi i OR c it to mail the lp pipe age fl three times as enuch 1 by delivering the menage a 3 page a alvertia ement an n ipa pr do you wonder iper per advertising pave eo oo itt 4 a comparative cost edtl I 1 ja it newspapers isby ie by far the meat economical way for an all adver adv timer to tell goods and create good will and to help salesmen tal esmen oa on ta tie e road the cholet aar and the retailer because all ui df the factor factors hav confidence in advertising it is possible poa elble for turere to spend tl too and very often in new news papers with the full knowledge that that will create enough ne new business so so that the advertising ii Is not an expense but one of the most econom ical waya ways to in increase resse sales and to help salesmen leamen aa advertising has had bad ita its real teat test dur ing the past eighteen month months and it haa has stood the test well during the war when every manufacturer wa was oversold there was so 0 o wed for either salesmen leamen aa or advertising but the manufacturer kept them on the payroll nevertheless two years ago people quit buying over night business changed from a manufacturers market to a buyer buye r Is market people had to be sold again agai n wise manufacturers began to get busy with their ader advertising and salesmen leemen sa decided they roust must have the boat al a I 1 vert king lising men the baat advertising agency and ta best sales manager and the beet best salesmen Bal eimen money coall secure in order to sell their good goods many of them started to oread more money la in advertising newspaper ant an I 1 agency men advised their clients isnow now la Is the time to adi erthe t who took that advice adilee are today and have been in z better condition in sales aal in the results from their advertising tan those who did not take that alvi advertising Advert leing today Is creating the ae e mand for products nationally and lo 10 cally it ts Is loing doing boic more to bring bun bum uee ness back to normal than any tiny other j source the power of newspaper al at ver was as never reier better demonstrate demon str strat at ed than in the past eighteen months every lay emy week and every month that a manufacturer uses adver saver using or a retailer use uses advertising to better his business the better results he lie will secure in sales the newta iper are growing noo mo e powerful in advertising alver each year and it is i needless need leta for me nse to say that whit you men and I 1 dreamed about 2 at the new orleans or lean coa lojo at Atlyn tr at tit omaha a ind na kansas I 1 the rhe N t way oper per Is a national onal advertising Is a a glorious glo realization and much of tf the credit for that accomplishment Is e due to you men and your publishers pu bUther I 1 will repeat BOW low what I 1 eald said before your meeting in new orleans the daily ind ad weekly newspapers newt paper are by far the best and most economical way to reach the men women and chugren of the united states therefore the newspaper ia Is supreme in the business of ef the old faeh ione 1 girl used to expect to marry murry a lashing dashing hero the mew fash toned one ore expects to marry a dashing motor car |