| Show spotlighting UTAH all ali indications are that 19 IS will be the greatest year yet for tourist tra trade de within the borders of the united states upset political conditions throughout the world will probably decrease anticipated american tourist spending abroad yet this very tension under which we are living will cause more people to desire escape rest and relaxation in the form of travel and such vacations will take place within the borders of this coul country itry utah should enjoy greater tourist travel than it did luring during the centennial bicentennial year of aw 11 47 in that year too many persons fearing congested housing facilities in utah bypassed by passed the state entirely this was an unnatural situation as utah is logically th the e crossroads of the west and will a again n in lima assume its position of leadership va value lue of tourist dollars tourist trade is the largest single source of cash income in the united states it is also the most profitable type of business and the easiest to obtain it depletes no natural resources it leave ri no 0 bad debts in its wake through credit accounts it does not require unreasonably large capital expenditures it does require however a keen awareness of its widespread value a bit of ingenuity and initiative arid and an understanding of human beings and their desires and needs whether utah will at last receive its just share of the tourist trade will depend largely on all our residents who meet the public no matter how inexperienced in public relations ciuc such h people may be all communities can get their share an improved standard of living of its residents is of interest to every community the sad fact remains however that while towns and nd cities sit back wishfully hoping for a new industry with lar large ge pa payrolls rolls or increased agriculture through eventual completion of the cen central aral utah project thousands of tourist dollars roll right past bor doors every month and stop i in n some other area major problem for the next two or three years is less to attract more people to utah than it is to prolong 9 the visit of those who come into or through the state another major project should be to create such a favorable impression on those who are hurrying through the state that they will next year or the year after choose this state as their vacation destination vacation travel has changed greatly during recent years year amlo nut t very long ago the average family 11 y enjoyed about one trip in a lifetime this was either a honeymoon trip preferably to niagara falls or a delayed trip to be on n joyed after the man had bad retired from business now the s situation is changed and the annual or bian bi an nual trip is just a part of normal living this change brings a challenge to every area that can profit from tourist travel if strangers race through the state this year it is quite possible that the treatment they receive and the information that is given them will create a desire to return and spend much more time next year A workable tourist program to be able to create the proper impression on the tourist each person who meets the public whether vh ether management or personnel should possess the following tools 1 an adequate knowledge of the community and state 0 2 A knowledge of the average tourist his needs and desires 3 A knowledge of how to meet people favorably such tools are not difficult to obtain the state department of publicity recognizes its ity to the residents of the whole state in helping he 1 p them the m to t 0 improve i n i p r 0 v e their standard stun d a r idia of 0 li living vin g through t h r 0 t 0 h the benefits of increased tourist trade with this thought in mind representatives of the department will cooperate in any request th that a t the comm communities may ariae ma 17 I 1 the ground assistance V and in putting ad programs of thi th into immediate 11 ty olie operation ration i quest made to the depart denara 4 no 8 west 2nd and south s att alt anent 61 c air city will bring an all Im on 1 K lide |
