Show spotlighting UTAH catering to the the fastest growing business in the united states today is 1 I catering to the says the U S department of commerce the department says that il I 1 13 MG will spend in excess of the amount spent in by the same group when domestic travel was unrestricted and accommodations readily available travel experts however those who have made a detailed study of the vacation and travel business say that may won soon be spending wow a year and that even this year the national expenditure may reach the ten billion mark who Is the the answer is enlightening he comprises more than four fifths of all persons employed in private industry and 97 per cent of all office workers in the nation in addition over 65 per cent of all union workers have vacation clauses in their working agreements as compared with a 25 per cent coverage in 1940 in actual figures about american workers in many lines of business are now eligible for paid vacations vacations iii this figu figure re does not include business tors professional persons and other groups not classified as wage earners who normally take an annual vacation what we know about the where will all these people go when will they go and what will they do that depends on three factors time money and inclination we know that nearly SO per cent of all people take their vacations in the summer we know th that at of all vacation sports swimming is is the most popular we know that many men like fishing more than anything else but women dont we know that a good many men like to go off by themselves but that women like to go where there are plenty of men comforts are most important to t 0 women than they are to men we know that an ocean lake or mountain stream plays an important part in every vacation plan that school scho 0 I 1 teachers who have ten weeks vacation are the worlds best travelers that department stores and speciality shops in the home town usually get a sizeable cut of the women dollar because no woman ever has enough clothes or the right clothes with which to start a vacation that the man of the family will forego clothes but will spend his money oey on cameras shotguns fishing gear and outboard motors that a large percentage of our people do their vacationing in the family car that during the vacation this car keeps rolling and the owners spend their nights in tourist homes motor moter courts and hotels that the growth of motoring especially to the west has been extraordinary nary that the U S has tourist cabins distributed among auto courts with enough beds to sleep the entire population of wyoming if they should all decide to hit the trail the same night that the average tourist automobile carries three passengers that the average expenditure per person is is about t SOO per day or 1 l ia per pel car that the motor dollar is divided up roughly as fol lows 10 20 cents for gas and nd oil 10 cents for food 20 2210 cents cent for iier merchandise and 20 cents for entertainment and miscellaneous items vacations with pay are revolutionizing the recreation habits of the n nation how will this effect utah the answer is determined purely by the percentage of who are attracted to utah if state of utah through national advertising and publicity only attracted one forty eig eighth lith 0 of f the va of the nation the of money left by these could total over oo an amount comparable to our industrial income such a sum would act like a shot of eico economic nomie vitamin B the effects of which would be felt by every community in the state what other states got get by way of comparison in 1010 10 1910 19 lo 10 new york led all states in getting her share of the national tourist expenditure a sum of california came next garnering from the tourist the magnificent ent sum of ou utah near the end of the list was benefited to the extent of only a mere drop in the bucket an amount even less than taken in by her sister state idaho |