Show attend pre showing of 1938 chevrolet jet jack olsen head of the olsen C chevrolet hev rolet co and the members ol 01 his sales and service departments returned saturday from salt lake city where they attended a pro pre showing of the new 1938 chevrolet and heard the plans and policies for merchandising the new product presented by mr fielder zone man ag ager er for this area the many advancements in styling engineering and performance incorporated in the 1338 1933 chevrolet were discussed in detail at an all day meeting in the kingsbury auditorium and they met with the unqualified approval of the entire dealer organization according to mr olsen in addition to divulging the numerous improvements and refinements in the new chevrolet mr fiedler and his zone staff through the medium of elaborate skits and motion picture dramatizations presented us with the most odera modera m methods of merchandising which we will employ during the coming year explained mr olsen advertising verti ver sin a and promotional programs in which newspaper advertising plays a major part were also outlined to us as were splendid aduca pro programs rams on service and management the zone organization has recently returned from the national convention in detroit and the information they gave us was the some they received there from W E holler general sales manager continued mr olsen after hearing in the message sent to us by mr honer holler and seeing our new product we are more enthusiastic than ever over business prospects for 1933 we feel that next saturday oct 23 our announcement day will start us off on a year that will enable us to sell more cars than ever before even more than during either of the past two years years in which many chevrolet sales records have been shattered |