Show advertising benefits the general public prior to the advent of the so called chain grocery store there was little general advertis advertising in g by grocery or drug stores the people le bought potatoes or they bought physic volume business with resulting lower prices was not encouraged cou raged by publicizing the merits ol of different products in order to increase their sale and use but when the chain store was evolved it was found that advertising was essential and sible in order to move goods and create interest in new products it was not long before the advertising policy of chain stores influenced other merchants to reach their customers in the same manner in an effort to increase sales by offering the public household necessities or luxuries in attractive forms and at reasonable prices the mass distribution idea reacted to the benefit of the buying public and today essentials of life are transferred from producer to consumer at a pice which would been impossible except for the volume consumption created by intelligent tell igent advertising these savings for the family pocketbook have increased purchasing power for other lines of business the result has been a greater sale of additional comforts and luxuries which in turn involve advertising by many branches of business the manufacturer |