Show CONVERTED TOO LATE after several years of unsuccessful efforts to get a local merchant to advertise the publisher of a kansas weekly newspaper recently was surprised to receive an offer for a full page advertisement from the former non advertiser glancing at the 1 copy the publisher saw that it advertised a closing out sale the merchant was going out of business his advertising competitors peti tors had taken his trade and there was nothing left for him to do but quit so the newspaper man had ad landed bis his prospect at last the mex merchant chant recognized the power of advertising to help him get out of business but had never tried to use it as a means of staying in business there are a good many merchants like that |