Show 7 TT sicto to help our many customer friends and distributors we make 4 this second del monte report on canned fruit ana and vegetable prospects t 1 if in just the last few weeks since del monte pineapple and pineapple completed before the end of october 0 at hn WR we last reported to you on canned juice will be still scarcer than last year however it now appears that it will be 1 i iy 4 ay 4 i fruit and vegetable prospects three pineapple is a two year crop the less than last year consequently the important things have happened drought of 1943 meant that we were amount available for home consumption the war food administration has increased not able to pack a normal amount in will be materially less because the 1944 in spite of a favorable ripening government has almost doubled its percentages of several items to be set aside for military use season military requirements have requirements also been increased on the whole the civilian supply of i weather has definitely cut down a number of pack estimates the good news in the fruit picture canned vegetables apparently will be is is apricots A bumper crop resulted in about one fifth less than last year barring A the situation has become i manpower the largest pack on record though reduction in government quotas J more difficult military wants are twice as great as or release from its reserves aw that is why del monte as the leading in 1943 you can expect as many del i but whatever del monte products are canner of fruits and vegetables is monte apricots as you ever did available you should be able to get your issue this wartime series continuing to in total fruits will be available to of during this share of them w reports emergency civilians in very limited quantities all of us must work together only i As we said before del monte foods with knowledge of what lies ahead total civilian vegetable supply will be apportioned to distributors can any housewife intelligently plan throughout the country on a fair and about 20 less her shopping or understand the problems square basis this has been our policy facing her grocer on vegetables as on fruits remember ever since the war began fruit situation tight that we are telling the story del monte deliveries are also spread of total supply and what is likely to throughout the year so you can usually peaches are a good example of what happen on the home front if present expect to find at least some varieties fw can happen to a canning crop prospects military demands continue of del monte fruits and vegetables 4 W N 11 were good for a bumper yield at af your grocers however this could in california when picture radically of fresh peaches hot weather change on vegetables if the 9 government overn ment you have a right to your share of of stretches extremely reduced quotas out of this years pack or these del monte foods so dont hesitate matured the fruit fast that cann canneries er so ask for them if find released substantial quantities from reserves to you cant could not handle the full crop with just st the one want still ju you you may in last estimated that our we available report manpower find some other del monte variety the indu pack of canned this cut down the whole indu peas that will serve your purpose would be less now we know the pack though we had hoped to do better amount available for civilians will be one advantage of learning it now looks as if the total national how to switch and within the about a fifth less than last year swap pack this year will be only about average del monte line del monte packs so best the government quota on corn has at or slightly over average many different products that no matter not increased but the total was A month ago the industry knew the crop which varieties happen to lie he short s smaller maller and the supply for civilians governments requirements for canned y you ou can choose any other del monte will be considerably less than last year peaches would be very heavy since food your grocer has and always be then the quartermasters department asparagus production slightly exceeded sure of the same quality and flavor has upped its quotas still further this last year military needs also means that supplies for civilians will increased so the civilian supply is approximately your grocers troubles less than last the same as last season be materially year arent over it is expected that the supply of green on pears while the pack turned out beans will be less slightly better than early estimates and will you can easily see too that all your probably exceed last years government we had hoped to have good news grocers groc erb problems are not solved remember needs are larger large r also and the on beets and carrots but the armed that a leading brand like del amount of canned pears on your grocers forces asked the industry to supply monte is always the first to be taken shelves will be very small them with three times as many carrots from his shelves dont blame him for 1 as last year and twice as many shortages and inconveniences the industry hopes to put up beets so even if packers succeed in fruit cocktail than last your cooperation is still needed to slightly more but quotas for our fighters have producing a much larger volume civilians help everyone in the food industry year also grown so again it means less wont see as many as last year do a better job for you and for the of this popular fruit at your grocers the canned tomato pack will not be servicemen fighting for you K I 1 give to your COMMUNITY WAR CHEST w IT |