Show BRANDS AND STANDARDS TEND TO DEVELOP BETTER FOREIGN AND DOMESTIC MARKUS MARKETS fr 7 A 4 s inspecting butter preparatory to shipping it to a foreign market other things neing being equal inspected Inspect id products are counted more desirable than those not inspected Prep prepared tred by vi tile united states department of it apiculture thorp may im hr nothing in n narrie name hut bill Is ii a lot in a brand especially in ill tile export trade rude practically nil all exi rt nt business of food products Is linn aled on a 1 basis auls of bi branded goods TI ro dlud n lit j if grenter greater extent thin alinn tile the amerl van producer realizes zos foreign buyers make ti use of brands in purchasing products by h c lible cattle and importers it in foreign hinds innas depend upon brands in judging thu the quality of the products they alii handle there tire three ways of buying g ponds ot to fin r export one way ny Is by t ali nc lie li n e c of sm liples of stand ird products by orders lers often cabled giving to arents agents to buy specified quantities of certain branded products the third method by far the least loaft used Is for nn importer to visit foreign countries in person and select products wanted advantages of brands in the united states the use of and of many copyrighted copi righted hi find on oil floi domestic nestle products liis helped sell goods of if various arums kinds hinds and trade marked goods of quality have vi if joyed joed wider distribution than anbi products main concerns eliat have hae not developed any export bu business iness own copyrighted cops righted trade on products product sold in home wari liets ets which they value among tle chief assets of their business of course it Is not enough merely to use brands hut but their use ive today Is corning coming more and more inore to be backed up by quality in the roods so labeled especially pec ally lally Is tills this true where products etire are widely advertised there are some for which alch B R dirand Is in ait tt elf not mi and when dpn tills abrand linand bei dines known buyers ails us it oi of quality ty or grade ir ride it so aies ei 1 L es S to tit lie sale alk of the product I 1 IU c t take hutter butter for example of which tile hie united states over pounds hiring during the first ten if 1010 1919 A large amount of american butter li IR shipped without inspection or rindia Rin dim it Is nut not ann lied so that foreign buyers kantt what they are recel vii K g iid fit if us a rt rr ault it ines does not sell ns as N U in bondan markets marcet acet as I 1 hutter butter front liere inspection and branding ire aie practiced ced in the dalr balry marketing division of the federal buteau of markets law M found that unbranded hutter butter from tile unit united states help sellin nellin selling nelling ing freely during dining tit alie present scarcity of butter in other countries I Is ii i wit aint like ly lt to retain a told hold on oil foreign infers buyers after other resume aporta tion glnn in ili this fiut fact inn ian Is important lesson not only onh for dalry amere tg but other producers ile de irous arous of their men cannot expect hect to dolop ta foreign fi larket for their ahr lr prod products unac s they establish reputations fur for their hell roods goods just us lit in othir other lines have dotia and standards or 01 brands are a rient great old in such bu Ixil ine ness development building a foreign trade before the war wn ans it larre large factor lit in the international trade in butter slip she hns lieen been famous tor for her dalry dairy products for years not only on oil the continent lint but in south even lit in out of tho any ny corners biners alir of f the be trop tropics le veler found ow only I 1 mitter butter came in enns with h n danish label new id has ill built i it up ill a trade with europe in butter through 0 inspection service rv flood butter inett nipo arv ill up to certain ert standards before alic tit inspectors will ill place their stamp upon it inspection service lails idea ol in inspected and branded li butter Is not now new lit in the santes for the fe dertil department of if ture lure low lias licen been inspecting inthis if te find final zone of bilt huttar for some time tills inspection however Is id not compulsory and has not us as yet heon been applied to export trade to tiny grent extent if large purchase Iun linse of flutter butter for export wis arv bisp tod by 11 united states government ln Iii lit the ie qu of if tin flie ill rel r who bought till the bill butter ter fuli jert to till this I 1 Is to lie the fart bilat insaf in atlon liy by any nn ninvill lins fit been naked for 01 any inage or of butter it export arts ir ts i exporters lit in the united 1 atio NO ship to celli binl jil america uv u c ii arands ind on nn their butter and lime have develop vI sonie come trade fit re cut cent months if the united states Is to keep its Pre pi sent eilt export tride trade in dairy products mill mil not utter c r from froin possible A peti lion ion lit in home hoine markets it is neco losuey in ill lirly im more lit to of its products and make inake fahrer we ot of and score scenes s in handling it but bit li i what applies to dalry pro duvis applies to many other lines fis ali 11 |