Show Country Papers Given even Big Boost oost TRUCKEE Calif Stanlley Stanlley r cr Lr r editor and publisher of ot the Republican ReI Republican Re Re- I publican here recently ask asked d prominent prominent prom prom- state civic and industrial officials of of- of ot California to express their opinions as 03 to the s or otherwise of ot the small town newspaper of toda today So ninny and interesting were i j ii ithe i the replies received all received all of or themI them I favoring tho the small town paper paper cr 4 that t the United Press released a Co astory I story etory about the survey from Sacramento Sacramento Sacra Sacra- Sacra Sacra- I mento monto October 13 13 under the bof byline byline by by- line of Homer Roberts I The small town newspaper Is IsI I the th J most powerful influence In iu pub pub- life lite today ran the story i Instead of losing prestige it Is i steadily gaining The home town 1 I editor is the most most important individual In Individual In- In I In jn his community The country newspaper is a aI I t tremendous t factor in III devel developing I business It is one of the most of- of j mediums of at advertising to i Continued on last lost pa page I rt 1 I Country P Papers a per ers I G Given Iven r I Oos oost i I II r I I Continued from Crom pago 1 Ii be found round au anywhere where i Those These and and many other observations ob- ob i encouraging to the small smalltown expressed expressed expressed ex ex- PUblisher were town ne newspaper pressed to Stanley Bavler Bavier editor and publisher of or the Tru Caland Cal Cal- Cal I Republican in a n recent I survey to determine whether the community newspaper newspaper was losing its punch I was curious to know just what the leaders in business and public life liCe thought of fhe small town news newspaper newspaper newspaper paper said Mr 11 Mr Bavier Bavler I 1 wanted to know if such papers especially the weeklies were an important factor in our national life lire or whether their influence was waR weak weak- ening The replies sh ak for them solves selves n Among the prominent lans ans quoted in Iii the story was A A. P. P GiannInI head hend of the Bank of Am Art America erica who stated Perhaps I cat cai best best- answer you OU b by stating that the Bank ank of America relics upon newspapers of this state of If which of course the majority n are arc e in small towns to carry its message to the people of California Our advertis advertis- advertising ing lag ingis is in the newspapers week in inand inand and week out a policy which we have pursued for over seventeen years During the time first seven months of 1932 1933 when conditions were at nt their worst and man many other advertisers were curtailing their e c- c our appropriation was increased We Ve are more than titan satis- satis field with the results both for our ourselves ourselves selves and for California We have have- added over in deposits deposit with new depositors |