Show BANKERS association stimulates advertising the american bankers association associations advertising reports rapid progress of the use by banks ot of the in formative bank newspaper news piper advertising prepared by it tor for members to assist them in rebuilding public confidence conf dence denee and good will in their communities the central theme of this advertising service deals with the essential line 0 of I 1 economic and social service that all I 1 sound banking inherently renders the depositor a and aad ad the public the report says showing that it la Is not banking laws which make banking usef I 1 and safe but that fundamentally it la Is ho i esty and skill in management under vate initiative the advertis ng department is sup I 1 I 1 plying about a thousand members of the association with newspaper and other advertising material the news I 1 paper material totals about 50 ad verti annually the growth of the work of the department is shown by the following figures on september 1 1934 the number of banks being served regularly each month was the total number on april 1 1935 was an increase of 0 regular sub s ribera or 49 per cent in a period of seven months |