Show EED TOWN OF EVERY DAY IN WORLDS BIGGEST BUILDING 0 f 1 sit am r 0 ilg IMIA I 1 1 i 0 0 lm ar 4 0 4 ar 0 J V 17 wms ow chic chicago ago M merchandise Mei eich addise mart a wholesale ci city ty under one roof to have most novel restaurant in america to cater to the A appetites p of merchant buyers of the world HE chicago merchandise mart THE the worlds biggest business S building already one of the out standing institutions of the midwest ern metropolis will house the worlds biggest t with an internal dional menu and accommodations to teed feed daily a whole town towns 8 population of diners it Is estimated that it will be able to dispense food to a day according to andrew 0 felsburg Wels burg nationally known hotel man who I 1 as secured the exclusa e rigl rig ts in this new centra market under a twenty I 5 ear lease the official open ing of the mammoth restaurant will take place in early september more than square feet of space in the marts grand lobby will be utilized by the restaurants five units there will be many unique tea fea tures of equipment and service and a roster of more than employees to take care of this vist army of eat ers from all parts of the world it will require dally pounds of butter about pounds of meat pounds of potatoes SOO dozen egg eggo dozen rolls and fowl in addition to this will be enor quantities of vegetables and faults which it Is difficult to estimate need huge quantities of food on one side of the great toot foot grand lobby will be the men s grill ac at a time and the main dining room for men and women to be called the governors ro room om with a of COO GOO at a time opposite these will be a lunch counter about 1000 feet long the bigge biggest st in the world which can care for the needs of at least 5 a day and a soda foun foud tain fain capable of serving 2 2200 a day these will be grouped abo about ut a huge kitchen which according to mr wels weis burg v ill be the most modern in equipment and bernice sen ice iet put into operation in this country A woman s grill and tea room to accommodate people will be located on the mez floor bior outside of these five units a special service for tenants in theli thell offices and display rooms will be provided that will enable them to order from any one of the five rants liveried employees will deliver the orders on electric wagons at any tine of the day the men 9 grill and the main dining room oom will be most colorful in their decorations the equipment for all the units will be of the most modern type and convenience be ing the paramount points of consider atlon the metal used tn in the con of the equipment will be of special silvery finish specially rolled at the mills tor for this installation not a single bolt or rivet will be visible thus insuring a clean even surface easily cleaned for the kitchen all equipment such as refrigerators ranges and broilers are to be set on special bases the refrigerators will represent t the he best construction that modern refrigeration engineering can produce temperatures will be auto matl matic cally tilly controlled without the aid of human hand L employees specially trained he bakery which will be operated etri city Is 1 to be a model of ef of by 7 and cleanliness and Is flooded with daylight through a series of large windows having a southern ek e kosure the lunch counters will be built entirely of in marble arble in a series of 0 U shapes with cold foods easily accessible ces sible from center serving cases so that within ten or fifteen minutes one may be served a complete meal and ready to leave the chairs at the counters will have colfo comfortable ratable full backs and sufficiently far apart to prevent crowdis crow din dina the soda fountian will be feet kofl long and will be elee elec tribally tri cally refrigerated to keep the ice tee creams and other foods for light lunches in perfect condit condition lon fit ty six thousand dollars worth of silver has been purchased ed so that the patron at the lunch coun counter ter will hae haie the same service in this regard as in the grills or main dining room for the men s grill and the main dining room men waiters will be used but in all the other units the feminine hand will care for tl e patrons henry 0 gordon general manager who Is famed as a kindly but firm d nanan said that one of the first tea fea tures to be established will be a school for employees this school will be different from the average bus ness school mr gordon not on only ly wants through this means to improve the service lee of the restaurants but he also seeks to improve the employees lie ile teaches thrift and building character the ideas of the employees as to how the restaurants should be run are we welcomed loomed tour tours world for ideas mr weisburg Wels burg who also owns the hotel olivet at south bend ind and the new harrison being constructed in chicago recently made a tour of the world in quest of new ideas for the merchandise mart restaurant for instance the mei merchant chant arriving at the mart goes d directly to the special accommodation cesk esk in tl ti e rant leaves his band baggage Is as signed his room and Is free to proceed about his business his ills days day s task completed he then goes to the harrl son hotel chicago s newest popular priced hostelry with rates at and 3 00 for room ath nith bath and circulating ice water to find his bag gage in his room and the room itself ready for his use it has been esti estl mated that this novel arrangement will save the mercha it t buyer at least one hours hour s time in addition to taxi expense one ot of the worlds world S most famous chefs pierre 3 berard employed at a salary of 10 a year will super vise the menus in this restaurant pierre Is a student and psychologist who started in life as a sculptor and architect but who found cooking his forte ue he Is not only an artist in food chemistry but in line and color as well he ile Is skilled in fashioning graceful forms as well as in season ing and flavoring it Is his conten tion that a chef must appell to the eye as well as the palate he ile has been chef at th the e ritz and berkley hotels london the maurice in paris and in many of the big hostelries in america including the ritz carlton and new yorker in new york city paul the th e noted fashion expert of paris pronounces pierre the gre great at top M merchandise er chandIse mart be low grand lobby entrance to world 8 biggest restaurant upper right andrew C wels burg owner of restaurant lower left pierre J berard noted chef who turned from sculptor to cook est cook in the world pierre la Is fa as a creator of rare dishes and says he hopes to enal eballe ae diners to un der stand what they are eating without a knowledge of french he ile Is plan ning ding to tell on the menu lust just what those high sounding names bring you when you place an order buyers from all parts of the unit ed states and foreign countries will come to this great central market said mr felsburg Welb Wels burg merchants from the big cities and the small commini ties will be among the thousands who will visit this gigantic C structure ev ery day there will be e every ery concely able kind of appetite to cater to so we wi I 1 have an international menu with the five units of the restaurant we also will be able to have a price range that will meet the pocketbooks of all classes to be buying capital of U S the mart itself which houses more than six hundred of the outstanding manufacturers wholesalers and imbor Is destined to become the new buying capital of the united states if not the world the purpose of the mart Is to bring a great community of mercantile lead ers to to present the latest ideas pat terns styles designs and colors in merchandise developed by the world s foremost manufacturers more than 81 8 per cent of the 4 OW square feet of display space has been leased and buyers from all parts of the country are beginning to come COMO to this new central market the mart embodies the modern ideas of a concentrated market of bringing the buyer to market instead of attempting by means of sample cases traveling salesmen and trunks to inadequately take the market to tl ti e merchant t said claude A welles gen eral manager of the mart the ar ran gement of the display floors I 1 as been scientifically worked out v iab the object of conserving the buyers buyer s time and energy to the utmost prOvi providing dID e every necessary aid to expedite his ex of goods and tor for his con ven lenience veni ence lence while in the market 27 mile miles of corridors the buyer can enter the mart in the morning attend to all his busl ness bess and personal affairs during the day and do practically all his buying without leaving the shelter of one roof until bedtime this Is a department store for stores a concentration of related lines under one roof it will effect a revolution in distribution will reduce the time necessary tor for the mer chant chants s buying and correspondingly in crease his time for selling each of the eighteen display floors has sales corridors feet long a display space of around five live acres Neri veritable table business boulevards bor dering on these are hundreds of lines of merchandise visible through 27 miles of windows this great space a total of acres in the entire build ing makes it possible to house the s selling elling and display V activities of the many allied concerns 0 on n a single floor with related groups on adjoining flooks it Is estimated that will be the total annual sales in tal the mart |