Show THERM THE PRESS the tha local paper a most meet useful agency on tho farm tho press pulpit cand and school a of influence that must do bo utilized in building agriculture by peter radford lecturer national farmers Far mera union A broad campaign ot of publicity on the subject of rural ufa life la Is needed in this state today to bring the aroble problems ma of the farmers to the forefront the city problems are blazoned upon the front pages of the metropolitan dallies and echoed in the country press but the troubles lee 0 01 the tannery farmers are seldom told except by those who seek to profit by the story and tile the glitter of the package oft almes obscures the substance A searching investigation vesti gation into the needs of the farmers will reveal many inherent do defects in our economic system that can be easily remedied when properly understood der stood and illuminated by tho the power of the press the rural press the pulpit and the school are a trinity of powerful influences fluen ces that the farmer fanner must utilize to their fullest capacity before ho he can occupy a commanding position in public affairs these gigantic gigant lo agencies are organized in n every rural community and only awatt awalt the patronage and cooperation of the farmers to fully develop their energy and usefulness they are local forces work working lill for the best interests of their communities thair work Is to build and their object Is to serve they prosper only through the development and prosperity of the community I alery farmer in this state should subscribe for the local paper as 9 well as farm periodicals and such other publications as he may find pro profitable fl table but ho he should by all means subscribe for his local paper ond and no homo home should be without it the local paper Is part of the community life and the editor under understands the faril ners problems it ts is the local press that will study the local problems and through its columns deal with subjects of most vital importance to local life of the community A noble task in too tm many instances the country papers mimic the city press by giving prominence to scandals accidents and political agitation the now rural civilization has placed upon the rural press renewed responsibilities and enlarged possibilities for usefulness it cannot perform ili it i mission to agriculture by recording the frailties the mishaps and inordinate ambitions of humanity or by tilling filling its columns with the echoes of the struggles of busy streets or by enchanting stories of city life which lure our children from the farm it has a higher and nobler task too often the pages of the city dallies dailies bristle with the struggle ot of ambitious men in their wild lust just for power and many times we flames of personal conflict sear the tender buds of new civilization and illuminate the pathway to destruction the rural press Is the governing power of public sentiment and must bold steadfast to principle and keep the ship of state in the roadstead of progress the rural press cars can best serve the interests of tile the farmers carmera by applying its energies to the solution of problems ms affecting the local community it must stem the tha mighty anig h ty life current ent that is moving from tile the farm to tho cities sweeping before it a thousand boys and girl per day it hns has to deal with the fundamental problems of civilization at their fountain nead its mission Is to direct growth tench teach efficiency fici fl ency and mold the intellectual life of the country placing before tile the public the dally daily problems of the farmers carmera and giving first attention to the legislative isla tive operative cooperative co educational and social needs of the agricultural classes within its respective coan unity the power of advertising the influence of advertising Is clearly visible in the homes and habits of the farmers far mera and the advertising columns of the press are making their imprint upon the lives of our people the farmer possesses the things that are best advertised the former farmer is entitled to all the advantages and deserves all the luxuries of life we need more art science and useful facilities ua in the barins and many homes and forms farms are well balanced in this respect but the advertiser can render a service by teaching the advar advantages of modern equipment throughout the columns 0 of the rural press |