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Show Gccd Reads Aid Retail Business "Good roads development, the auto- mobile, bus lines and other elements , adding to the ease with which peo- pie may travel is a boon for all local merchants.'" says 51. H. Pool, manager ! of the J. C. Penney store in this city, j This is clearly shown in the volume I of business that is being done at re-j re-j tail at the present time, especially in I such necessities as dry goods and ' other department store merchandise, i The storekeeper who is on the ! watch, for. new customers can get them in steadily increasing numbers. This is clearly shown by the increase in business doneby the J. C. Penney tores in the past six months over the same period of last year. This in-creae in-creae amounts to S13,637,692 and is the largest increase shown by any large store operating company. "New customers are coming into every town in the country, brought by motor cars and trains. They are buying over the counter at a greater rate than ever before and they are showing exce'lent judgment in their selection of materials and styles." The constant migration of families by motor car, the influx of tourists and the genera! movement of the population of the country is also affording af-fording the local merchants a rare chance for increasing sales volume. "Advertising, co-operation with customers, attractive store fronts and the faculty of being wide awake to the new business conditions which modern transportation has created will serve to make any well-organized community a better place in which to do business than ever before." The time is ri.ie for local business clubs and organizations to popularize their respective cities by furnishing attractions and conveniences which will bring thf traveling population into the business districts." n |